How to recognize branded content on Instagram*? The post is not geotagged, but has the phrase “Paid partnership with XXX”.
Branding of a page on Instagram* via BC occurs as follows: the brand and the creator agree on cooperation that is valuable for each of the parties. The creator does not repost someone else's publication, but creates his own, including brand advertising in it. There is no need for the hashtag #направахпроцепы.
With the creator's permission, the brand can promote the created BC. At the same time, it can also use ADS Manager to promote the same content.
In America and Europe, opinion benin email list leaders actively use this tool, offering their audience advertising of this or that product. In Russia, bloggers for the most part still operate in the old-fashioned way, through hidden advertising, something like this:
Yesterday a friend bought a great perfume. I'm not advertising, I'm just going to go to that store tomorrow. If you need it, go, you won't regret it.
People have long since stopped buying into such tales. But the corresponding tag will attract the attention of subscribers and show that you are not trying to be cunning.
If the company ordering the advertising uses BC to brand the page on Instagram*, then it, as a business partner, is mentioned in the corresponding tag and can then view the statistics (in real time) and see what audience the publication managed to engage. Thus, statistical data cannot be falsified, and this is another advantage of such cooperation.
Step-by-step launch of branded content on the Instagram page*
It is difficult to predict which accounts may be granted access to use the BC. Instagram* requires that the following conditions be met:
You can't violate the community rules . Here, the assessment is based on the materials published in the profile. Accounts that distribute racist materials or send spam (and this is confirmed by complaints) will not be granted access to the tool. But even if access is allowed, it can be denied immediately as soon as someone complains about the account. For brands, such strict selection of influencers is only a plus: unreliable profiles are filtered out, and you can safely collaborate with the remaining ones.
The next requirement is formulated as “stable presence” . Most likely, this means activity on Instagram*. A blogger who makes one publication per year is unlikely to be able to launch effective advertising.
The profile must have a large number of subscribers (the exact number is not specified) . But you can focus on other tools, for the use of which such a condition is also put forward. For example, you need to have at least 10,000 subscribers to get a swipe link for stories, or upload large videos (up to 60 minutes) to IGTV.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153399
So, you are starting to brand your Instagram page* and want to know if you are allowed to use the bookmaker. This is done in a few simple steps:
open the Instagram* app;
go to "Settings";
click "Account";
and further - "Tools for working with branded content."
If the option is available to you, then in the "Branded Content Label" position it will say "You are allowed to use BC". Otherwise, you will not be able to use this tool.
Next, click "Get access to tools". If you have a regular personal page on Instagram*, you cannot post from it to the bookmaker. The system will offer you two account options to choose from, through which you can continue working: "Business" or "Author" account.
Check if you have completed all the steps correctly. The path is: "Settings" - "Account" - "Tools for working with branded content" - and there should be a green check mark.