Marketplace: what is it, how does it work and what are the advantages?

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Photo by Andressa Barbosa
By Andressa Barbosa
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9 min read
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In: Sales Tips
Discovering how to sell on a marketplace can be one of the most promising decisions you’ll ever make. Known as “online shopping malls,” these are great sales channels for entering e-commerce .

According to the NuvemCommerce survey , marketplaces are vietnam number dataset the most used sales channels by 20.4% of online sellers.

The same study showed that 28.6% of respondents have plans to expand their online sales channels and more than 51% intend to learn more about e-commerce strategies.

This scenario demonstrates how the marketplace is a sales channel that continues to be highly relevant in the online sales ecosystem. Do you want to know how to make the most of this sector and grow your business?

Keep reading and we’ll explain everything!

What you will find here:

What is a marketplace and how does it work?
What is the difference between e-commerce, marketplace and virtual store?
7 advantages of selling on a marketplace
Disadvantages of selling on a marketplace
What do you need to sell on the marketplace?
How to sell on a marketplace
How to choose which marketplace to sell to?
Count on cheap shipping to sell more


What is a marketplace and how does it work?
Marketplace is a digital sales channel that works like an online shopping center and brings together several sellers in one place , in this case, on the same website.

Mercado Livre , Amazon Marketplace, Magalu Marketplace and Shopee are some examples of types of marketplaces that exist in Brazil.

Just like shopping malls, marketplaces attract a large number of visitors, which increases the visibility of the products presented on these sites. This is one of the biggest advantages of selling on a marketplace.