Informative websites should definitely be optimized for voice search in 2020. Voice search has recently become increasingly important due to the widespread use of voice assistants such as Alexa, Cortana, Siri or Google Home.
The US statistics company Comscore even goes so far as to predict that voice search will account for over 50% of all search queries by 2020. In order to optimize voice search, it makes sense to use rcs data japan structured data. The markup provider Schema.org provides a Speakable property for this purpose. This can be used to mark short and concise content in order to provide quick answers to relevant questions. FAQs are suitable for this purpose.
Use featured snippets to rank at position 0
Google introduced the first featured snippets in 2017. These allow website operators to highlight certain content such as text sections, lists, tables and FAQs. The advantage is that featured snippets have a decisive influence on the so-called position 0 on Google. Position 0 is displayed above the regular search results and can significantly increase the click rate due to its prominent placement.
A disadvantage, however, is when, for example, FAQ snippets answer possible questions on the search results page. In this case, there is no higher click rate, but often "zero-click searches" that automatically lead to less traffic. Consequently, depending on the industry, not all featured snippets are suitable for increasing a website's traffic. And yet it can be assumed that Google will expand its range of featured snippets in 2020.