"Content is king" is a saying that is widely used in online marketing. And it is actually informative, well-prepared content that appeals to users. As diverse as the content can be, the mistakes that keep happening are similar. We have 8 potential mistakes for you when creating content... and tips on how to avoid them.
Content Creation Mistake #1: No Clear Call to Action
The problem: If there is no clear call to action, visitors don't know what to do next. The result: They leave the website or online shop again. This aspect is often underestimated in the online presence of shops. Here too, it is advisable to include a call to action (e.g. "Visit us in person"). The same applies to online shops, where visitors should be asked to rcs data israel make a purchase directly. The solution: Be aware of the goal of your site: Do you want to encourage customers to contact you, buy something online or visit your shop? Or should the user continue reading your blog? Take the visitors to your website by the hand and tell them clearly what they should do next. Visual eye-catchers such as buttons are also suitable for clarifying the call to action.
The problem: There is a lack of content in the customer journey that guides the customer through the individual steps to the desired conversion. This means that interest is aroused, for example, but the customer does not complete the entire conversion and is lost. The solution: Make sure that you cover the entire customer journey with suitable content. Follow the AIDA model (Attention, Interest, Desire, Action). For example, attract attention with an infographic or an interesting blog post, create interest with examples in the form of product comparisons or case studies. Good product subpages arouse the user's desire, which you can then fully attract to your site with the call to action.
Content Creation Mistake #3: Neglecting the Potential of Testimonials
The problem: Testimonials are not presented at all or not in the right context. The message behind them is therefore not clear enough. The solution: Place the testimonials sensibly on your website and in the relevant context. A testimonial that speaks positively about the fast delivery time of your online shop, for example, is out of place on a local subpage.