Tips for working with photo stocks

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Some services, such as Canva or Crello, provide access to their own photo stocks or third-party libraries, such as Pixabay, Pexels, and others. However, the choice there is limited. You may not always find the image you need for an article, post, or advertising graphics there. You need to be able to search for sources not only in photo editors and graphics tools.

To do this, use the following tips:

Don't use generic photos. Smiling people shaking pharmaceutical email lists hands won't do much to impress the client.

Search for photos by different words - synonyms, similar queries, associations. This way you expand the search field and increase the chance of finding suitable sources.

Check how many times the image has been used , this data can be found in the photo stock statistics or through image search. If the photo has already been used many times, then it will most likely not be as effective as it should be.

Check the license for using the photo. Sometimes even Creative Commons rights, which imply using the image for commercial purposes, require that the author of the photo be indicated.


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Also, to avoid doing extra work, immediately follow the requirements of advertising systems. Observe the size, format, make sure there is no extra text and small elements, and that the image matches the theme of the ad and the landing page, etc.

Try the services listed in the selection and create high-quality graphics.

Requirements for the developed advertising graphics
Almost all companies use advertising graphics to promote their product. At the same time, all projects are developed individually. However, in all cases, this activity is divided into certain stages.

So, at the first stage of developing high-quality advertising graphics, the customer fills out a brief. From it, the designer learns all the necessary information about the company and the client's goals. Without knowing what kind of company will advertise its product, it is impossible to create a good design. The information transferred from the client is used to develop an idea.

High-quality advertising will attract new clients, increase their loyalty, define the image and style of the company, and correct previously made mistakes.

Requirements for advertising graphics

The designer is responsible for the graphics and their impact on the entire campaign. Bad advertising can lead to financial losses and even a deterioration in reputation. It is necessary to take into account not only the strategy and mission of the organization, but also the actions taken on the target audience. Potential clients must be attracted in a language they understand, otherwise there will be no effect.

Nowadays, in the conditions of the highest competition, the importance of graphic design for advertising is obvious. It is necessary to turn to the services of specialists who already have experience working with different projects. The designer needs not only to be creative when working on advertising graphics, but also to analyze the tools that will be used to attract clients, work together with other specialists, and go beyond the framework.