The essence of any advertising campaign

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A set of activities aimed at achieving one goal is called an advertising campaign. Each of the actions is carried out in a certain period of time, and their sequence is built in such a way that one marketing event acts as a logical complement to another.

The essence of any advertising campaign

According to practical studies conducted in occupant resident lists Russia and abroad, the effectiveness of an advertising campaign is determined by a carefully developed strategy. On the contrary, the use of separate independent marketing moves does not bring the expected result.

The success of a broad advertising campaign is ensured by the use of means that not only complement each other, but also enhance the effectiveness of each event. One of the important conditions is its implementation using tools and materials that are combined in style. In other words, in a single form, color scheme and format. The goal of this approach is to make a brand or product easily recognizable in the market.

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The company's marketing activities complex is developed throughout its entire existence. It acts as the main tool for implementing advertising activities. During the campaign, other marketing areas are also used to obtain the most perfect result, in particular, for example, public relations, or PR, sales promotion (promotions, coupons, discounts, etc.).

Participants in the advertising campaign
All participants in the advertising campaign perform their functions to achieve certain goals. The following parties are involved in marketing activities:

Advertiser. He is also the manufacturer, the selling organization. His main tasks include choosing the product to be promoted, determining and planning the advertising campaign budget, approving the performers, monitoring the work, and paying for services.

Contractor. This may be an advertising and design agency, or a freelancer specializing in this area. The contractor processes the information received from the customer, systematizes it and prepares the final version of the campaign, the first materials for its launch.


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Distributor , whose task is to interact with customers, media representatives and other market participants in order to promote advertising. This participant is often a marketing agency.

The recipient , that is, the end consumer. This is the target audience whose attention the advertising campaign is aimed at attracting.