Benefits of Using SEO Positioning for Google | SEO

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It is well known that there are multiple techniques to carry out a marketing strategy. These can be carried out, basically, in two ways: organically or through payment. Whatever the chosen technique, the results will always be obvious, but one of them is the one that will guarantee the winning strategy in the long term: SEO positioning.

Let's take a hypothetical case, where from the beginning, the option chosen is a paid strategy. Clearly, the results will not be negative. Far from it, the search engines themselves will guide us and offer all the help necessary to carry out the steps to accomplish the task. But if we add to this the technical implementations necessary for our website to be "taken into account better" (we will explain this shortly), the results will be simply fascinating and at a lower cost.

Outlining SEO Positioning Strategies
In order to carry out a correct SEO positioning, it is first georgia number dataset to understand that no action plan would entail definitive or absolute rules. Rather, it is a constant work, which requires adequate support from those in charge of the site.

This is because knowing the identity of the website is vital to help it “communicate” with search engines. Let’s explain it this way: each page that makes up a website has an identity. It has a name, a description, data and its own qualities that only belong to it. Search engines need to track the data entered by users, and that is when SEO positioning comes into play.

By meeting certain requirements, all websites will be able to respond to the call of search engines. And by giving greater support to these requirements, the site will not only be able to respond to the call, but will also be rewarded by the search engine that requested it, for example: Google. To better understand the subject, we will show you below what some of these techniques are.

SEO Positioning Techniques
Responsive Version
The first and most important thing that Google's search engine algorithms will analyze is whether the website has a responsive ( mobile-friendly ) version . This means that the site is compatible and adaptable for mobile devices, which is quite obvious at this point, considering that more than half of users browse from a mobile device.

Until recently, Google had always respected that the positions of a SERP from desktop were not affected if they did not have a mobile-friendly version . But this ended in 2018. Since then, those websites that had a responsive version began to be positioned on the first pages, regardless of where the search was being carried out from. A mobile-first development approach has been handled more strongly since 2019 to date.