Create your own story base. Create a simple Excel document on your desktop or in the cloud. Enter there all the catchy stories that you come across. Try to evaluate them not from the position of “like – dislike”, but from the point of view of the result in the form of likes, reposts, transfer from publications in the media. Quantitative indicators are very important.
Track trends . Not long ago, Elon Musk sent his Tesla into outer space. Many memes and creative ideas began to be created on this topic. Moreover, not only companies did this, but all Internet users. If you wanted to sell your car during this period, you could rely on this event and play out your story so that it would stand out from other ads. You could do the same if you had a car repair shop. These are elementary examples, but the meaning is clear.
Be relevant and modern . Continuing papua new guinea email list with the previous point: you need to be able to use news hooks. You shouldn't joke about the same "Tesla", but some time after the rocket was launched into space, because no one will be interested in it. There are exceptions, but storytelling should still be in the context of certain events.
Use other people's stories to create your own . Let's be honest: not everyone can be original these days. There's nothing wrong with using a ready-made idea. Of course, we're not talking about outright plagiarism. You need to add something of your own, play with the event, look at someone else's story from an unusual angle, use it as a start for your own ("This reminded me of..."). But be relevant.
Tell stories about your customers. Sports equipment companies have long used this technique. Their advertising involves not only celebrities, but also ordinary people. Other companies do this too.
7 Storytelling Tips
Talk about things that relate to your own experiences and feelings.
Even a well-structured story for storytelling will not be catchy and interesting for readers and listeners if it is not close to the author.
Many screenwriters, directors and novelists were inspired to create their best works by their own stories - both from childhood and adult life, and sometimes by other books and films that left a mark on their hearts.
Regular work associated with interesting events and the appearance of unusual people can also inspire the creation of high-quality storytelling.
Moodboards can be used to collect ideas, visual storytelling, and motivating moments. Such a tool can in some ways resemble storytelling itself, and when it comes to big stories, it becomes a convenient means for storing impressive moments in a structured way.
You can also collect all your emotions and impressions into a single whole using mind maps.