E-commerce: Tools That Help You Understand the Market

[shaownhasan]

Wanting to do it alone, relying completely on one's own inspiration, may at first appear noble and special but, in reality, the game is not worth the candle.

A business must be built on solid foundations, foundations made up of numbers, statistics, figures.

In my direct experience, there are 5 (+1) tools that a digital trader must use to set how can our overseas chinese in uk data help your business? up his work and have clear ideas on how to structure the activity during the different periods of the year.

1. Google Analytics & Google Ads
Anyone who manages a web project MUST take a look at Google Analytics every day . This tool, completely free thanks to the generosity (!) of Google, allows you to monitor all the statistics on incoming traffic to the website. An essential tool for identifying weak points and strong points of a site , for checking the traffic trend, monitoring the conversion rate, bounce rate and much more.


Google analytics to analyze ecommerce traffic during the year
After Analytics, it's Google Ads' turn (formerly AdWords). With this software, you can create your advertising campaigns, evaluating different formats ( search network or display ads , the latter particularly useful for those who have to sell physical products) and setting up every single aspect of the campaign to be launched.

2. SEMrush
SEMrush is an SEO suite that allows us to monitor not only the performance of a site and keywords, but also to have access to all the statistics on the performance of competitors, organic and paid traffic , receive useful advice on how to optimize individual product pages and much, much more.