What to write in emails after some time has passed since users entered the database

[shaownhasan]

In general, a thoughtful sequence of messages containing useful information for our recipient will help us make them aware of the actions to take and reduce the conversion time .

There are mainly two phases in which to use this technique:

User activation
Product/Service Activation
The first phase concerns our ability to attract and transform anonymous traffic that passes through our web pages and landing pages into users registered, for example, for a demo, a webinar, a reserved area and/or our list.

The product/service activation phase is intended to transform the contact benefits of reaching overseas chinese consumers in europe entered into the database into a customer , and should start immediately after the welcome phase. In the best case scenario, however, the lead could purchase the product while still trying the demo and/or immediately after the webinar ends, which is why we will have to adapt the type of communication of post-sale messages.

As long as the contact is in the activation phases, it is easier to interact with him because he is motivated to read our communications and we will have the task of giving him feedback based on the actions carried out, for example if the user has downloaded an ebook or asked to try a product/service.


Welcome email
So, right after entering the database, we should confirm the consent collection and welcome them . This onboarding process, that is, welcoming them into the database, can involve multiple messages .

Becomes an increasingly difficult task, especially because their needs may have changed in the meantime.

To understand the needs of your contacts you cannot use broadcast email campaigns, that is, manual one-to-many sending, but you must use personalized automatic messages .