How to optimize an article before posting

[subornaakter40]

Selecting relevant keywords
Our task is to bring targeted search traffic to the site using informative and useful articles when promoting the site. This is possible if the material gets into the top 10 search engines for queries that are able to attract the necessary traffic. The article must meet the user's requirements - after reading it, he must be satisfied.

The conclusion is this: it is necessary to las vegas email list ensure that the article is optimized for queries that meet two basic requirements:

popularity (they are often entered into search engines),

relevance (the article's correspondence to the search query).

Turning on logic and armed with the help of "Yandex.Wordstat", we find options on this topic. We check statistics using quotation marks and without them.

With quotation marks, we get an exact result – how often exactly this phrase was used, without any changes or additions. Removing quotation marks, we get the frequency of the general request – how often the phrase containing the phrase we need was searched for.

Why do we check both options? If the article is correctly optimized for the query "custom sofa", the chances increase that the client will see our material by entering this phrase into the search, due to the fact that the article will be relevant to the query.

But if he starts searching for "custom sofa project", the first sites he will see are those that have exactly this phrase. And whether our article will get to the top is hard to predict, it depends on the competition. Having carried out such a check, we will find out how many impressions we will get 100% and how many we can count on in general.

Ideally, it is better to optimize an article for three keywords, four is the limit. But that is not all. It is also necessary to make sure that the queries we have chosen are not at the top. Because if your site with a well-developed article pops up for the query "sofa for the kitchen" without this, then why do you need additional efforts to optimize?

If there are not many requests, you can do this: enter each one into the search engine and see what place your site occupies. Disable personalized search results, otherwise you will not get reliable information - you will see something completely different from your customer.

Working with keys is the most labor-intensive and it is important to do it well.