What is a selling landing page

[subornaakter40]

It is not uncommon to see how, despite all the conditions for attracting the target audience to the site, the sales level is far from expected. It seems that contextual advertising is set up, and SEO is in order, and visitors are interested in purchasing a product or service, but sales are extremely low, even despite decent traffic.

Selling landing page

The result for which all these actions were investor leads taken is practically non-existent.

The most likely reason for this state of affairs is the lack of landing pages. Otherwise, they are called landing, target or landing pages. What are they for and how do they affect conversion growth?

Landing pages call the user to take a specific action that leads them to the point of purchase. When all your ads lead visitors to the home page of your site, your conversion is at serious risk.

There is too much information on the home page, and it is in your best interest to get the prospect to the exact spot that will lead them straight to the sales funnel.

The English "landing page" is translated as "landing page". When creating it, it is important to take into account the psychology of buyers. Landing - a selling page - is often compared to a hook on a fisherman's fishing rod for good reason. Its main function is to hook the visitor and not let him get off the "line", because catching him a second time is an almost impossible task.

If your hook is not designed for the right fish or if you don't have one at all, you can't hope for a catch, no matter how much you bait the area and no matter how suitable the day for fishing seems to be.

A selling landing page can be either one of the pages of an existing resource or a single-page site created specifically for this purpose. It is the mouth of a funnel, once in which the user can move in only one direction - gradually turning from an interested visitor into a loyal buyer.

Read also!

"One-page website: how to create and promote"
Read more
It all sounds pretty simple on paper, but in reality, implementing this plan will require a lot of marketing tricks.