Customize your proposal to connect with the user
Posted: Mon Jan 27, 2025 10:17 am
Personalized tourism via mobile is also an opportunity to reach users and surprise them with an offer that fits their interests and needs. It has been proven that customized experiences, both online and in real life, generate satisfied customers and more stable relationships with brands. This is also a growing demand by consumers: 69% will be more loyal to a travel company that personalizes their experiences .
Make use of 360º marketing tools to create campaigns that connect all user touchpoints and offer a personalized and unified persona. Automation and artificial intelligence will allow you to build a much closer relationship with your target audience and earn their trust.
4. 'Micro-moments' are increasingly relevant when making travel decisions
According to Think With Google , 69% of leisure travelers use their smartphones to explore new offerings while waiting in line at the grocery store or on a public transportation ride. Google calls these short, intense moments of mobile searching and browsing “micro-moments.” These super-fast moments of “I want to know,” “I want to go,” “I want to do,” or “I want to buy” shape travelers’ brand preferences and influence their final purchase decision.
Internet in travel planningSource: Thinking With Google
The study concludes that 54% of leisure travelers find ideas on taiwan phone number data their smartphones through quick connections to search engines, while 47% rely on social sites (forums and networking ) during their trips. This implies that good practices in tourism marketing involve devoting efforts to creating easy-to-consume, direct, short and quick-to-read content that answers travelers' questions with a single click.
5. Make use of 5G networks to create unique experiences
Two-thirds of the world’s mobile connections will run on 4G and 5G networks by 2025 ; of these, 53% will be 4G, up from 29% in 2017. However, 5G unlocks a world of opportunity. This will allow browsing 100 times faster , with average speeds of 20 Gbps. Data downloads will therefore outstrip those on today’s fixed fibre optic networks. For example, a 1GB film can be downloaded in less than ten seconds.
The huge improvement of 5G will also increase the capacity to handle a greater number of connections per facility, which will bring about an explosion of the Internet of Things. We will also have the opportunity to create Virtual Reality or Augmented Reality experiences.
Mobile marketing is therefore a great opportunity to connect with users and make them aware of our proposal. This channel will help you to give greater visibility to your business, to be close to tourists/travellers, to become a reference and position yourself in their top of the mind in your sector.
Make use of 360º marketing tools to create campaigns that connect all user touchpoints and offer a personalized and unified persona. Automation and artificial intelligence will allow you to build a much closer relationship with your target audience and earn their trust.
4. 'Micro-moments' are increasingly relevant when making travel decisions
According to Think With Google , 69% of leisure travelers use their smartphones to explore new offerings while waiting in line at the grocery store or on a public transportation ride. Google calls these short, intense moments of mobile searching and browsing “micro-moments.” These super-fast moments of “I want to know,” “I want to go,” “I want to do,” or “I want to buy” shape travelers’ brand preferences and influence their final purchase decision.
Internet in travel planningSource: Thinking With Google
The study concludes that 54% of leisure travelers find ideas on taiwan phone number data their smartphones through quick connections to search engines, while 47% rely on social sites (forums and networking ) during their trips. This implies that good practices in tourism marketing involve devoting efforts to creating easy-to-consume, direct, short and quick-to-read content that answers travelers' questions with a single click.
5. Make use of 5G networks to create unique experiences
Two-thirds of the world’s mobile connections will run on 4G and 5G networks by 2025 ; of these, 53% will be 4G, up from 29% in 2017. However, 5G unlocks a world of opportunity. This will allow browsing 100 times faster , with average speeds of 20 Gbps. Data downloads will therefore outstrip those on today’s fixed fibre optic networks. For example, a 1GB film can be downloaded in less than ten seconds.
The huge improvement of 5G will also increase the capacity to handle a greater number of connections per facility, which will bring about an explosion of the Internet of Things. We will also have the opportunity to create Virtual Reality or Augmented Reality experiences.
Mobile marketing is therefore a great opportunity to connect with users and make them aware of our proposal. This channel will help you to give greater visibility to your business, to be close to tourists/travellers, to become a reference and position yourself in their top of the mind in your sector.