Why it is important to have a custom website
Posted: Mon Jan 27, 2025 10:15 am
Connect with users
Having personalized websites is a very powerful tool for obtaining information from customers and, consequently, optimizing content to offer users what they need. In this way, a valuable relationship is established with consumers , since they are provided with what they want to find and, in addition, a feeling of knowledge is transmitted towards them.
Increase your conversions
In line with the above, if the user finds what he needs, he will spend more time on the website. This will increase the chances of him converting from prospect to lead and then to customer. As a result, your strategy will gradually lead you to achieve your goals.
They are unique
Developing a website tailored to your company, your needs and your kazakhstan phone number data users will result in a different and original website. This does not happen, for example, when you choose to launch it based on a standard CMS with established templates. In this way, you will be able to add value to your brand, attract users, personalize the functionalities and, of course, make a difference compared to your competition.
Optimize your position in search engines
Custom websites rank more highly in search engines. The ability to develop ad hoc code makes it possible to optimize it to gain positioning. This is especially due to the possibility of designing said code in the cleanest way possible, avoiding excess code or unnecessary CSS that, for example, you will find in the implementation of websites through templates or standard models without customization. With a more uniform code structure, the search engine has to process less information and, consequently, the website is more optimized for indexing.
It is responsive: it adapts to all browsers
A professional development of a custom website guarantees that it will look the way you want it to, regardless of the user's browser or access platform. In this case, we are talking about responsive web design and its ability to adapt to any screen and support without losing functionality.
In this sense, mobile design takes on special relevance, since the indexing of 100% of websites on Google, starting in September 2020, will be carried out under the parameters of the mobile first index . That is, the technology giant will track the mobile version for its positioning in search results. With a custom website, your success here can be guaranteed.
Having personalized websites is a very powerful tool for obtaining information from customers and, consequently, optimizing content to offer users what they need. In this way, a valuable relationship is established with consumers , since they are provided with what they want to find and, in addition, a feeling of knowledge is transmitted towards them.
Increase your conversions
In line with the above, if the user finds what he needs, he will spend more time on the website. This will increase the chances of him converting from prospect to lead and then to customer. As a result, your strategy will gradually lead you to achieve your goals.
They are unique
Developing a website tailored to your company, your needs and your kazakhstan phone number data users will result in a different and original website. This does not happen, for example, when you choose to launch it based on a standard CMS with established templates. In this way, you will be able to add value to your brand, attract users, personalize the functionalities and, of course, make a difference compared to your competition.
Optimize your position in search engines
Custom websites rank more highly in search engines. The ability to develop ad hoc code makes it possible to optimize it to gain positioning. This is especially due to the possibility of designing said code in the cleanest way possible, avoiding excess code or unnecessary CSS that, for example, you will find in the implementation of websites through templates or standard models without customization. With a more uniform code structure, the search engine has to process less information and, consequently, the website is more optimized for indexing.
It is responsive: it adapts to all browsers
A professional development of a custom website guarantees that it will look the way you want it to, regardless of the user's browser or access platform. In this case, we are talking about responsive web design and its ability to adapt to any screen and support without losing functionality.
In this sense, mobile design takes on special relevance, since the indexing of 100% of websites on Google, starting in September 2020, will be carried out under the parameters of the mobile first index . That is, the technology giant will track the mobile version for its positioning in search results. With a custom website, your success here can be guaranteed.