How to Build a Gamified Email Series to Retain Leads
Posted: Mon Jan 27, 2025 10:13 am
Organizing a big unveiling ceremony is always very exciting: you hide the product under a sheet, then you pull it sharply to show the new object to the cheers of the audience. It's good for the ego, it shows a vision, it gets people talking about you. But transposed to the media environment, this kind of "big reveal" can sometimes risk stifling dialogue with those most concerned: the users.
With Julien Cadot, in charge of editorial development gambling data greece at the Humanoid group and leader of the “Numerama 2021” project, we decided that gentle and gradual change corresponded more to our vision of the media and where we want to go. Numerama could completely reinvent itself, but does it really need to?
Thanks to our survey, for example, we realized that the overwhelming majority of readers surveyed considered Numerama to be a “clear” site where the hierarchy of information was respected. That our font was very readable, and that important facts stood out well. The expression “if it's not broke, don't fix it” still has meaning in 2020 — we would be ill-advised to change our graphic charter when it appeals to the majority of people.
With Julien Cadot, in charge of editorial development gambling data greece at the Humanoid group and leader of the “Numerama 2021” project, we decided that gentle and gradual change corresponded more to our vision of the media and where we want to go. Numerama could completely reinvent itself, but does it really need to?
Thanks to our survey, for example, we realized that the overwhelming majority of readers surveyed considered Numerama to be a “clear” site where the hierarchy of information was respected. That our font was very readable, and that important facts stood out well. The expression “if it's not broke, don't fix it” still has meaning in 2020 — we would be ill-advised to change our graphic charter when it appeals to the majority of people.