Criteria for choosing a sales channel
Posted: Mon Jan 27, 2025 10:00 am
Relying on a single sales channel, even the best one, is a risky path. Don't put all your eggs in one basket. Pay attention to the formation of various sales channels. If one stops working and only brings unnecessary expenses, move on to other sales options. The main thing is to clearly understand which route of goods from the manufacturer to the end customer is most profitable for you.
When choosing sales channels, focus on crypto email list the following factors:
Properties of the product itself, requirements for its storage and transportation . Thus, for the sale of perishable goods, short - zero or one-level long - channels are needed, but selling them in an online store makes no sense.
Demand and product range . Mass-market items are sold through direct sales, which are most familiar to the buyer, but a new, unfamiliar product will be extremely difficult to sell in this way.
Requests and capabilities of the target audience . They determine the form of trade (through large retailers, by order, in mobile tents), payment methods (cash or non-cash, through invoicing).
Territorial location of production . In large cities, companies can sell their products through direct sales: this is convenient and expedient. But business development in remote regions will require the presence of intermediaries.
Does the sales channel meet the needs of the target audience ? Thus, telemarketing is absolutely not suitable for selling exclusive, one-off items (unlike the B2B segment, where sales are often made over the phone).
Ability to constantly monitor distribution . If this is not done, sales processes will become opaque and unmanageable.
Opportunities for expanding sales, the company's financial potential . To establish direct sales, serious investments are needed. A limited budget requires other sales methods - indirect ones.
Criteria for choosing a sales channel
The main thing in forming a sales channel system is to reach as large an audience as possible, create an effective distribution network and, as a result, increase revenue. For this reason, many businesses prefer omnichannel: they choose a channel for each market segment and build an appropriate pricing policy. This allows them to flexibly respond to demand dynamics and manage sales.
When choosing sales channels, focus on crypto email list the following factors:
Properties of the product itself, requirements for its storage and transportation . Thus, for the sale of perishable goods, short - zero or one-level long - channels are needed, but selling them in an online store makes no sense.
Demand and product range . Mass-market items are sold through direct sales, which are most familiar to the buyer, but a new, unfamiliar product will be extremely difficult to sell in this way.
Requests and capabilities of the target audience . They determine the form of trade (through large retailers, by order, in mobile tents), payment methods (cash or non-cash, through invoicing).
Territorial location of production . In large cities, companies can sell their products through direct sales: this is convenient and expedient. But business development in remote regions will require the presence of intermediaries.
Does the sales channel meet the needs of the target audience ? Thus, telemarketing is absolutely not suitable for selling exclusive, one-off items (unlike the B2B segment, where sales are often made over the phone).
Ability to constantly monitor distribution . If this is not done, sales processes will become opaque and unmanageable.
Opportunities for expanding sales, the company's financial potential . To establish direct sales, serious investments are needed. A limited budget requires other sales methods - indirect ones.
Criteria for choosing a sales channel
The main thing in forming a sales channel system is to reach as large an audience as possible, create an effective distribution network and, as a result, increase revenue. For this reason, many businesses prefer omnichannel: they choose a channel for each market segment and build an appropriate pricing policy. This allows them to flexibly respond to demand dynamics and manage sales.