Ampere Business Bank: How Relevant Keywords Helped To Increase New App’s Impressions By 1615% And Downloads By 770%
Posted: Mon Jan 27, 2025 9:59 am
Service:
App Store Optimization
Sector:
Banks & Finances
Author:
Iryna Kuznietsova
Published:
February 20, 2024
Team:
Iryna Kuznietsova
ASO Specialist
Maxim Melnik
Head of ASO at RadASO
Kateryna Bukharova
Project Manager
Newbie Apps have to compete with brands that are already well-known. Especially in the financial field, where users often prefer tried-and-true famous brands. The RadASO team has prepared a guide on how a new app can gain and increase trust among app store users thanks to text ASO.
The Client
Ampere Business Bank is a convenient online banking system for businesses. A universal service to instantly add a business account and manage multi-currency accounts with a single app. It allows sending and receiving money around the globe, exchanging currencies at favorable rates, and using free corporate cards.
Explore Keyword Strategies in the ASO Busters Discord Community!
Promotion Goals
To expand the app’s geography, improve its visibility, and increase the number of installations.
Main Challenge
This app appeared in the App Store in September 2022 and was norway number dataset to users. But it had to compete with popular brands, which were much more trusted. And that is a crucial aspect of the financial niche. There were almost a hundred well-known banking apps among the competitors.
Team Actions
Note. The team uses the unique proprietary automation tool RadASO Tech Boosted Solution at every stage of their work. This is an indispensable instrument for the automated collection of data about competitors, search terms (keywords), positions, and SAP.
Step 1. Collecting the competitors.
The team focused on the apps with similar functionality.
Step 2. Competitor analysis.
Identified the main competitors of the client app and found out the following:
which countries they choose for their promotion
which countries are the leaders based on the number of installations in this niche.
Step 3. Setting localization priorities (for countries where competitors have the majority of installations): English (U.K.), English (Canada), French (Canada), French, German, Danish, Dutch, Italian, Norwegian, Portuguese (Portugal), Spanish (Spain), Swedish, Catalan.
Ut to this point, the client app was only using one locale for English (U.K.) out of the 39 available in the App Store.
App Store Optimization
Sector:
Banks & Finances
Author:
Iryna Kuznietsova
Published:
February 20, 2024
Team:
Iryna Kuznietsova
ASO Specialist
Maxim Melnik
Head of ASO at RadASO
Kateryna Bukharova
Project Manager
Newbie Apps have to compete with brands that are already well-known. Especially in the financial field, where users often prefer tried-and-true famous brands. The RadASO team has prepared a guide on how a new app can gain and increase trust among app store users thanks to text ASO.
The Client
Ampere Business Bank is a convenient online banking system for businesses. A universal service to instantly add a business account and manage multi-currency accounts with a single app. It allows sending and receiving money around the globe, exchanging currencies at favorable rates, and using free corporate cards.
Explore Keyword Strategies in the ASO Busters Discord Community!
Promotion Goals
To expand the app’s geography, improve its visibility, and increase the number of installations.
Main Challenge
This app appeared in the App Store in September 2022 and was norway number dataset to users. But it had to compete with popular brands, which were much more trusted. And that is a crucial aspect of the financial niche. There were almost a hundred well-known banking apps among the competitors.
Team Actions
Note. The team uses the unique proprietary automation tool RadASO Tech Boosted Solution at every stage of their work. This is an indispensable instrument for the automated collection of data about competitors, search terms (keywords), positions, and SAP.
Step 1. Collecting the competitors.
The team focused on the apps with similar functionality.
Step 2. Competitor analysis.
Identified the main competitors of the client app and found out the following:
which countries they choose for their promotion
which countries are the leaders based on the number of installations in this niche.
Step 3. Setting localization priorities (for countries where competitors have the majority of installations): English (U.K.), English (Canada), French (Canada), French, German, Danish, Dutch, Italian, Norwegian, Portuguese (Portugal), Spanish (Spain), Swedish, Catalan.
Ut to this point, the client app was only using one locale for English (U.K.) out of the 39 available in the App Store.