Mistakes in creating a client avatar
Posted: Mon Jan 27, 2025 9:28 am
You only describe socio-demographic characteristics
This is the most common mistake. In this way, you are simply listing data that has nothing to do with customer behavior and how they will satisfy their needs.
Ignoring buyer personality types
It is necessary to take into account the cell phone database peculiarities of customer behavior.
Even by the appearance of customers, you can understand that they all belong to different psychotypes. Some wear shirts and business suits, some like cozy sweaters, and some prefer comfortable jeans and sneakers. Such details will say much more about the client than his age. The main thing to understand is what problem the client wants to solve with your product?
Mistakes in creating a client avatar
You're not focusing on the most attractive audience for sales.
Focus your efforts on a specific segment that already buys well from you. They are the easiest to sell to, so it is better to direct all your efforts to them. Remember the Pareto rule: 20% of the effort gives 80% of the result.
Too general groups.
Let's give some examples:
With a large reach, it is very difficult to hit the right audience. The client avatar should contain more precise characteristics that will allow you to make the right targeting settings. The narrower the targeting, the more conversions and less advertising costs. Therefore, the more details in the description, the more effective the marketing campaigns.
men who give flowers;
bikers;
restaurant business;
entrepreneurs.
You are making a description of the target audience, not an avatar.
If you describe all clients at once, it is much more difficult to draw conclusions from their behavior. You should observe one object. This way you will discover something that will be characteristic of all the others in this group.
You take an avatar from your head.
This method is suitable only for those who have well-developed empathy skills and cause-and-effect relationships. And also if you have been in this business for a long time and understand how to create a buyer's portrait. But all this comes with experience. If you do not have the necessary skills or relevant experience, you should concentrate on studying your clients, observing their behavior and trying to get as much information about them as possible.
You can start by visiting blogs and forums. Read what they write. Where can you find them on the Internet? What worries them? Collect all the information and analyze it.
You don’t see the point in creating a target audience profile, or you don’t like doing it
Of course, making an avatar is not at all necessary. But first, think about how much money you will lose by ignoring this step. According to statistics, 30-95% of the budget is spent on clients who were chosen incorrectly. This affects the effectiveness of advertising.
Most people, when starting to work on a client portrait, think like this: "I know everything about my audience. Why should I bother with an avatar, look for a photo, spend so much time on a description..."
However, having done such a difficult job and looking at the result, many begin to understand how much benefit it can bring. A photograph of the target client and numerous details of his portrait create a complete image that can be felt and understood.
This is the most common mistake. In this way, you are simply listing data that has nothing to do with customer behavior and how they will satisfy their needs.
Ignoring buyer personality types
It is necessary to take into account the cell phone database peculiarities of customer behavior.
Even by the appearance of customers, you can understand that they all belong to different psychotypes. Some wear shirts and business suits, some like cozy sweaters, and some prefer comfortable jeans and sneakers. Such details will say much more about the client than his age. The main thing to understand is what problem the client wants to solve with your product?
Mistakes in creating a client avatar
You're not focusing on the most attractive audience for sales.
Focus your efforts on a specific segment that already buys well from you. They are the easiest to sell to, so it is better to direct all your efforts to them. Remember the Pareto rule: 20% of the effort gives 80% of the result.
Too general groups.
Let's give some examples:
With a large reach, it is very difficult to hit the right audience. The client avatar should contain more precise characteristics that will allow you to make the right targeting settings. The narrower the targeting, the more conversions and less advertising costs. Therefore, the more details in the description, the more effective the marketing campaigns.
men who give flowers;
bikers;
restaurant business;
entrepreneurs.
You are making a description of the target audience, not an avatar.
If you describe all clients at once, it is much more difficult to draw conclusions from their behavior. You should observe one object. This way you will discover something that will be characteristic of all the others in this group.
You take an avatar from your head.
This method is suitable only for those who have well-developed empathy skills and cause-and-effect relationships. And also if you have been in this business for a long time and understand how to create a buyer's portrait. But all this comes with experience. If you do not have the necessary skills or relevant experience, you should concentrate on studying your clients, observing their behavior and trying to get as much information about them as possible.
You can start by visiting blogs and forums. Read what they write. Where can you find them on the Internet? What worries them? Collect all the information and analyze it.
You don’t see the point in creating a target audience profile, or you don’t like doing it
Of course, making an avatar is not at all necessary. But first, think about how much money you will lose by ignoring this step. According to statistics, 30-95% of the budget is spent on clients who were chosen incorrectly. This affects the effectiveness of advertising.
Most people, when starting to work on a client portrait, think like this: "I know everything about my audience. Why should I bother with an avatar, look for a photo, spend so much time on a description..."
However, having done such a difficult job and looking at the result, many begin to understand how much benefit it can bring. A photograph of the target client and numerous details of his portrait create a complete image that can be felt and understood.