Types of POS materials
Posted: Mon Jan 27, 2025 9:11 am
Now let's look at POS materials directly - standard and most common.
Displays
POS Materials Tasks with Examples
Display panels are a type of poster that is mounted on the walls of a retail space or placed on a counter. Display panels can also include real objects.
Display cases (stands) are an alternative to buy weight loss leads a display case or shelf in a store, used to display goods. They are located on the floor or on the counter.
Dispensers, presenters
A dispenser is a stand or panel in the cells/on the shelves of which advertising materials (brochures, leaflets, etc.) are stored.
Presenter is a uniquely designed structure that is used only for product presentation (there are product dummies inside it).
Mobiles
Mobiles (danglers, pendants) are suspended structures located under the ceiling of a sales area. They can be flat, composite, or three-dimensional.
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Shelf design
Barket and wobbler are POS materials that are most often used to decorate store counters.
A barquette (shelf organizer) is a display stand designed for the presentation of several products of the same type.
A wobbler is a small cardboard product on a flexible plastic leg, which has some kind of advertising message and is attached to the point of sale of the product.
Neckhanger
Neckhanger
A neckhanger is an advertising and informational tag that is attached to the neck of a bottle.
Lightboxes
Lightbox is a plastic or metal box with internal lighting. Lightboxes can be wall-mounted, floor-mounted, or suspended.
Shop-In-Shop
Shop-In-Shop (brand zone) is a kind of shop within a shop. Several square meters inside the outlet are allocated to organize a zone where a specific brand/product is presented. Everything inside is designed in a single style.
HoReCa
HoReCa are POS materials that are placed in hotels, restaurants, cafes (retail dispensers, ashtrays, light panels, etc.).
Show box
A cardboard box with advertising on its edges. The body of the show box may have special compartments where handouts with information about the product are placed.
Price tags
The main type of POS materials in a store, necessary for demonstrating the price of the product. The more attractive it is, the better for sales.
Dummy
An advertising copy of the promoted product, made in full size or enlarged.
Electronic advertising media
Televisions, radios, and multimedia terminals can also be POS materials through which a company broadcasts its advertising messages.
Garland
A garland is flags of various shapes and sizes on a rope.
Price tag highlighters
They are used to draw attention to products on sale. Price tag highlighters are a rectangle with a slot in which the product price tag is placed. What are such POS materials made of? Cardboard, thick coated paper, thin plastic, paper (in the latter case, the product is covered with a laminating film to increase its service life). The image is printed on one side.
The most reliable price tag highlighter is plastic, but printing on it is done using offset printing, which means you will have to order large print runs. Firstly, it is expensive, and secondly, not everyone needs it. The product can have any shape and contain an additional advertising field above or to the side of the price window.
Displays
POS Materials Tasks with Examples
Display panels are a type of poster that is mounted on the walls of a retail space or placed on a counter. Display panels can also include real objects.
Display cases (stands) are an alternative to buy weight loss leads a display case or shelf in a store, used to display goods. They are located on the floor or on the counter.
Dispensers, presenters
A dispenser is a stand or panel in the cells/on the shelves of which advertising materials (brochures, leaflets, etc.) are stored.
Presenter is a uniquely designed structure that is used only for product presentation (there are product dummies inside it).
Mobiles
Mobiles (danglers, pendants) are suspended structures located under the ceiling of a sales area. They can be flat, composite, or three-dimensional.
Read also!
"Trendspotting: What are its benefits for business"
Read more
Shelf design
Barket and wobbler are POS materials that are most often used to decorate store counters.
A barquette (shelf organizer) is a display stand designed for the presentation of several products of the same type.
A wobbler is a small cardboard product on a flexible plastic leg, which has some kind of advertising message and is attached to the point of sale of the product.
Neckhanger
Neckhanger
A neckhanger is an advertising and informational tag that is attached to the neck of a bottle.
Lightboxes
Lightbox is a plastic or metal box with internal lighting. Lightboxes can be wall-mounted, floor-mounted, or suspended.
Shop-In-Shop
Shop-In-Shop (brand zone) is a kind of shop within a shop. Several square meters inside the outlet are allocated to organize a zone where a specific brand/product is presented. Everything inside is designed in a single style.
HoReCa
HoReCa are POS materials that are placed in hotels, restaurants, cafes (retail dispensers, ashtrays, light panels, etc.).
Show box
A cardboard box with advertising on its edges. The body of the show box may have special compartments where handouts with information about the product are placed.
Price tags
The main type of POS materials in a store, necessary for demonstrating the price of the product. The more attractive it is, the better for sales.
Dummy
An advertising copy of the promoted product, made in full size or enlarged.
Electronic advertising media
Televisions, radios, and multimedia terminals can also be POS materials through which a company broadcasts its advertising messages.
Garland
A garland is flags of various shapes and sizes on a rope.
Price tag highlighters
They are used to draw attention to products on sale. Price tag highlighters are a rectangle with a slot in which the product price tag is placed. What are such POS materials made of? Cardboard, thick coated paper, thin plastic, paper (in the latter case, the product is covered with a laminating film to increase its service life). The image is printed on one side.
The most reliable price tag highlighter is plastic, but printing on it is done using offset printing, which means you will have to order large print runs. Firstly, it is expensive, and secondly, not everyone needs it. The product can have any shape and contain an additional advertising field above or to the side of the price window.