Tools for community managers that will make your job much easier
Posted: Mon Jan 27, 2025 8:27 am
Social media management is a key element in today's branding and lead capture strategies. Companies that make a real commitment to optimizing their networks need a professional profile that is responsible for energizing the profiles and interacting with the community: that's where the community manager comes into play. Find out what a community manager does and the most powerful tools to help with management.
“The community manager must be the voice of the company outside and the voice of the customer inside.” This quote from Connie Lund, Marketing Director in technology companies, gives us the keys to the role that the community manager plays in companies today. A Social Media strategy is necessary to create brand awareness about brands, products and services , gaining relevance and recognition on different platforms and recruiting followers with whom to interact and generate engagement.
Engagement is a key word in community management. The interaction you receive on your networks (in the form of likes, followers, shared content, comments, clicks, retweets) largely defines saudi-arabia phone number data the success of your campaigns and provides metrics to guide us in evaluating our performance. The ultimate goal of being present on a social network is to participate in the conversation , communicate with others and be questioned; in addition, the algorithms of each platform study and analyze our engagement and based on it provide us with greater visibility to potential new followers. It is a virtuous circle in which you have to take extreme care of the content and adapt it to your audience in order to grow organically.
What are the best tools for community managers?
What does a community manager do?
The services a community manager provides to a company are many and varied. If you have ever wondered what a community manager does and you are not entirely sure, this list will help you.
Hear
A community manager must monitor not only what he or she publishes, but also what others say about him or her. “Listening” to the networks means tracking all the mentions that your brand, service or product receives from other users. You should also check what the conversation is about your competition and what topics your target audience is talking about or is interested in. All this information will allow you to make better decisions when planning actions.
“The community manager must be the voice of the company outside and the voice of the customer inside.” This quote from Connie Lund, Marketing Director in technology companies, gives us the keys to the role that the community manager plays in companies today. A Social Media strategy is necessary to create brand awareness about brands, products and services , gaining relevance and recognition on different platforms and recruiting followers with whom to interact and generate engagement.
Engagement is a key word in community management. The interaction you receive on your networks (in the form of likes, followers, shared content, comments, clicks, retweets) largely defines saudi-arabia phone number data the success of your campaigns and provides metrics to guide us in evaluating our performance. The ultimate goal of being present on a social network is to participate in the conversation , communicate with others and be questioned; in addition, the algorithms of each platform study and analyze our engagement and based on it provide us with greater visibility to potential new followers. It is a virtuous circle in which you have to take extreme care of the content and adapt it to your audience in order to grow organically.
What are the best tools for community managers?
What does a community manager do?
The services a community manager provides to a company are many and varied. If you have ever wondered what a community manager does and you are not entirely sure, this list will help you.
Hear
A community manager must monitor not only what he or she publishes, but also what others say about him or her. “Listening” to the networks means tracking all the mentions that your brand, service or product receives from other users. You should also check what the conversation is about your competition and what topics your target audience is talking about or is interested in. All this information will allow you to make better decisions when planning actions.