Setting up Google Analytics 4 is difficult?
Posted: Mon Jan 27, 2025 6:51 am
It's true that Google Analytics 4 requires more work to configure beforehand to be able to measure everything you want. But it's also true that it offers you many more opportunities to obtain valuable data once your events are activated.
Creating a new property in GA4 and adding a data stream are the basic steps to get started. You need to have the Editor role to do this: find the 'Admin' tab, make sure you're in the right account and go to 'Property', then click 'Create Property'. Give the property a name and also a time zone and currency to use in reporting. Hit 'Next', select your company size and category and you're done!
To add a data stream to that property , select it and click on 'Data Stream'. Click on 'Add stream' and include the URL or ID of the application you want and that's it! It's easier than you think and the first step is the fundamental one: clarify what exactly you want to measure.
The advantages of measurement in Google Analytics 4
With Google Analytics 4, you can measure data from your sweden phone number data website and apps in a unified way . Use the same taxonomy to track data streams, regardless of whether they are via the web, Android or iOS; this way you get consistent and much more complete reports . You also enjoy more meaningful data since the nomenclature of each parameter is aligned with its specific function, in contrast to the more generic event dimensions offered by Universal Analytics. As you can see, the benefits are clear and will raise the quality of your reports .
And before finishing, I want to give you some advice so that you can face your move to Google Analytics 4 without reservations and take advantage of all its potential:
Don't be afraid of the first step . As we have seen, creating a property is easy, fast and free. It will take you less than 5 minutes and, in addition, Google is already creating them by default in accounts that have not done so yet.
Overcome the horror of the vacui . Unlike Universal Analytics, GA4 incorporates very little information with the standard implementation. You have to get down to work to configure events, reports and conversions and design a platform adapted to your needs. It is time well spent and worth it.
Assimilating the event as a way of working . The classic areas with which we had become accustomed to understanding data analysis (page, session, user) disappear in favor of events. This requires us to change the mindset when it comes to focusing our work, but it gives us a much greater capacity for measurement.
Connect with Looker Studio or similar . It is true that the interface and reports in GA4 are not particularly visually appealing. But there is a solution: you can use tools like Looker Studio to improve data visualization .
Creating a new property in GA4 and adding a data stream are the basic steps to get started. You need to have the Editor role to do this: find the 'Admin' tab, make sure you're in the right account and go to 'Property', then click 'Create Property'. Give the property a name and also a time zone and currency to use in reporting. Hit 'Next', select your company size and category and you're done!
To add a data stream to that property , select it and click on 'Data Stream'. Click on 'Add stream' and include the URL or ID of the application you want and that's it! It's easier than you think and the first step is the fundamental one: clarify what exactly you want to measure.
The advantages of measurement in Google Analytics 4
With Google Analytics 4, you can measure data from your sweden phone number data website and apps in a unified way . Use the same taxonomy to track data streams, regardless of whether they are via the web, Android or iOS; this way you get consistent and much more complete reports . You also enjoy more meaningful data since the nomenclature of each parameter is aligned with its specific function, in contrast to the more generic event dimensions offered by Universal Analytics. As you can see, the benefits are clear and will raise the quality of your reports .
And before finishing, I want to give you some advice so that you can face your move to Google Analytics 4 without reservations and take advantage of all its potential:
Don't be afraid of the first step . As we have seen, creating a property is easy, fast and free. It will take you less than 5 minutes and, in addition, Google is already creating them by default in accounts that have not done so yet.
Overcome the horror of the vacui . Unlike Universal Analytics, GA4 incorporates very little information with the standard implementation. You have to get down to work to configure events, reports and conversions and design a platform adapted to your needs. It is time well spent and worth it.
Assimilating the event as a way of working . The classic areas with which we had become accustomed to understanding data analysis (page, session, user) disappear in favor of events. This requires us to change the mindset when it comes to focusing our work, but it gives us a much greater capacity for measurement.
Connect with Looker Studio or similar . It is true that the interface and reports in GA4 are not particularly visually appealing. But there is a solution: you can use tools like Looker Studio to improve data visualization .