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How to Attract B2B Clients with Advertising
To write this section, we talked to the managing partner, project manager, targetologist and marketing project manager of Kompleto. These specialists work with manufacturers, dealer networks and complex products every day. They gave advice on how to set up advertising for B2B clients.

1. Use specific targeting
The main problem with targeting is unseparated B2B and B2C traffic. Here are some possible solutions.

Geotargeting. If your company produces complex equipment or software, it will have several hundred clients. Collect the addresses of companies that are interested in your product and set up targeting for them.

Look-alike. If your company has a B2B client base, launch look-alike targeting on it.

By job title. Facebook ads are targeted by job titles and places of work of users. Find out which specialists are looking for your product or service — and launch a campaign for them.

By events. Many companies attract i lithuania consumer email list B2B clients through conferences, lectures, meetings.for such events with an open list of participants. Find this audience and parse it for advertising campaigns.