Sleep Is the Missing Piece
Posted: Mon Jan 27, 2025 6:14 am
While these are all important skills for a salesperson to master, one often forgotten, yet crucial ingredient is getting good, consistent sleep every night.
On average, you can assume 70% of your team struggles to get sufficient sleep.
That’s a figure that’s only increasing during the COVID-19 crisis, with many new stressors in the world and the additional pressure that sales teams are feeling to help keep their companies afloat through budget cuts and hiring freezes.
While there is extensive research demonstrating egypt telegram data that better sleep habits can help with improving cognitive skills and increasing focus, sleep is also key to experiencing greater emotional capacity, ultimately leading to being a more effective salesperson.
When someone is struggling with sleep debt — the cumulative effect of not getting enough sleep — they’re more likely to see a negative impact on performance for tasks related to the prefrontal cortex, which is the part of the brain responsible for executive functions.
These tasks include the regulation of problem solving, reasoning, and processing emotion—which is crucial to empathy.
Sleep debt levies a particularly acute hit on emotional regulation.
It not only disturbs the effective functioning of the brain’s prefrontal cortex, but it also reduces the functional connectivity between the prefrontal cortex and the amygdala region of the brain, as well as wrecks havoc on the amygdala itself.
The amygdala is the emotional rapid response center of the brain that controls many of our immediate emotional reactions.
Sleep debt causes the amygdala to go into overdrive, causing us to be more intensely reactive to situations.
As sleep clinician Michael J. Breus describes it, the prefrontal cortex “puts the breaks on impulsiveness,” acting as “a traffic cop for our emotions.”
On average, you can assume 70% of your team struggles to get sufficient sleep.
That’s a figure that’s only increasing during the COVID-19 crisis, with many new stressors in the world and the additional pressure that sales teams are feeling to help keep their companies afloat through budget cuts and hiring freezes.
While there is extensive research demonstrating egypt telegram data that better sleep habits can help with improving cognitive skills and increasing focus, sleep is also key to experiencing greater emotional capacity, ultimately leading to being a more effective salesperson.
When someone is struggling with sleep debt — the cumulative effect of not getting enough sleep — they’re more likely to see a negative impact on performance for tasks related to the prefrontal cortex, which is the part of the brain responsible for executive functions.
These tasks include the regulation of problem solving, reasoning, and processing emotion—which is crucial to empathy.
Sleep debt levies a particularly acute hit on emotional regulation.
It not only disturbs the effective functioning of the brain’s prefrontal cortex, but it also reduces the functional connectivity between the prefrontal cortex and the amygdala region of the brain, as well as wrecks havoc on the amygdala itself.
The amygdala is the emotional rapid response center of the brain that controls many of our immediate emotional reactions.
Sleep debt causes the amygdala to go into overdrive, causing us to be more intensely reactive to situations.
As sleep clinician Michael J. Breus describes it, the prefrontal cortex “puts the breaks on impulsiveness,” acting as “a traffic cop for our emotions.”