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Key "methods" of performance marketing
Performance marketing mechanics make it possible to use a wide range of tools. This includes not only contextual advertising and search engine optimization of web pages, but also other tools:

Lead generation;
Media advertising;
Search advertising;
Targeted advertising.
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After conversion, it is important to return the client. The goal of such return is elementary: to direct him to the next life cycle of the sales funnel. The basic set of tools for this:

Content marketing.
Retargeting.
Newsletters (SMS, email, social networks).
Integrated social media marketing.
The main difference between performance marketing and other types of promotion is that all of the listed tools should be used together, combined with each other, and the best and most effective option should be sought.

Let's take a closer look at these tools latvia consumer email list in the context of performance marketing.

Showcases in social networks
The most interesting opportunities in this regard are provided by Instagram and Facebook, and partly by VKontakte.