A separate landing page is created
Posted: Mon Jan 27, 2025 6:03 am
utm source;
utm medium;
utm campaign.
1214_7.jpg
for each advertising campaign. Even if it is the same page, the tags will be different. The link should look like this: your_site/?utm_source=yandex&utm_medium=cpm&utm_campaign= Campaign_name
6. Select the “Banner” or “Video” format. Please note that:
Yandex generates different pixels for kuwait consumer email list different formats;
When selecting "Video" you cannot advertise using keywords.
Inside the campaign, fill in the "Creatives" block in accordance with the ad groups - targetings that you plan to use. We use the following targetings:
genres and themes (the broadest);
keywords;
Metrica segments (similar to those who visited the site);
Yandex.Audience segments
interests and behavioral characteristics.
In our practice, the following formats brought the greatest number of conversions : 320×50, 240×400, 728×90.
utm medium;
utm campaign.
1214_7.jpg
for each advertising campaign. Even if it is the same page, the tags will be different. The link should look like this: your_site/?utm_source=yandex&utm_medium=cpm&utm_campaign= Campaign_name
6. Select the “Banner” or “Video” format. Please note that:
Yandex generates different pixels for kuwait consumer email list different formats;
When selecting "Video" you cannot advertise using keywords.
Inside the campaign, fill in the "Creatives" block in accordance with the ad groups - targetings that you plan to use. We use the following targetings:
genres and themes (the broadest);
keywords;
Metrica segments (similar to those who visited the site);
Yandex.Audience segments
interests and behavioral characteristics.
In our practice, the following formats brought the greatest number of conversions : 320×50, 240×400, 728×90.