How we do it at Completo
Posted: Mon Jan 27, 2025 6:03 am
Let's take as an example a company that manufactures some equipment with the main goal of attracting dealers and distributors. If the landing page simply contains a product catalog, then after launching traffic to it, it will not be possible to see a large number of conversions.
The decision maker, the target user, after looking at the catalog, will not understand why he should become a dealer, what are the advantages of the offered product, what percentage he can earn.
Therefore, it is better to develop a separate landing page and reflect on it:
all the benefits and advantages of accepting the offer;
main differences from competitors;
potential profit of the dealer, etc.
It would be useful to conduct a kenya consumer email list survey of the target audience before creating a landing page, for example, talk to an existing dealer and find out what he paid attention to when choosing a partner and product, what “pains” he can highlight.
: we hold a briefing with the customer, analyze the target audience, identify needs and make sure that the landing page “covers” them.
The decision maker, the target user, after looking at the catalog, will not understand why he should become a dealer, what are the advantages of the offered product, what percentage he can earn.
Therefore, it is better to develop a separate landing page and reflect on it:
all the benefits and advantages of accepting the offer;
main differences from competitors;
potential profit of the dealer, etc.
It would be useful to conduct a kenya consumer email list survey of the target audience before creating a landing page, for example, talk to an existing dealer and find out what he paid attention to when choosing a partner and product, what “pains” he can highlight.
: we hold a briefing with the customer, analyze the target audience, identify needs and make sure that the landing page “covers” them.