How to understand that it is time to use additional traffic channels
Posted: Mon Jan 27, 2025 6:00 am
In addition, over time, traffic channels dry up. It also happens that a company cannot use standard sources for one reason or another.
Maria Ivanova, B2B marketer at the Traffic Completo unit , told us about the non-standard sources of traffic that exist, explained how to choose a platform, and what to do with irrelevant leads.
It's time to look for new sources of lead generation if:
there is no direct demand. For example, you cannot reach your target audience through direct commercial requests or standard traffic channels. Or you feel that auctions are overheated, traffic from ivory coast consumer email list advertising has become prohibitively expensive, or the entire limit for contextual advertising and organic search results has been exhausted;
your industry is characterized by a long decision-making cycle, that is, you need to make several contacts with the client for him to make a decision in your favor;
there is a need to develop the brand and work on the company's recognition on the Internet;
for one reason or another, standard lead generation channels are not suitable for you.
If at least one point correlates with your situation, then lead generation using non-standard channels should be considered as a growth point.
Maria Ivanova, B2B marketer at the Traffic Completo unit , told us about the non-standard sources of traffic that exist, explained how to choose a platform, and what to do with irrelevant leads.
It's time to look for new sources of lead generation if:
there is no direct demand. For example, you cannot reach your target audience through direct commercial requests or standard traffic channels. Or you feel that auctions are overheated, traffic from ivory coast consumer email list advertising has become prohibitively expensive, or the entire limit for contextual advertising and organic search results has been exhausted;
your industry is characterized by a long decision-making cycle, that is, you need to make several contacts with the client for him to make a decision in your favor;
there is a need to develop the brand and work on the company's recognition on the Internet;
for one reason or another, standard lead generation channels are not suitable for you.
If at least one point correlates with your situation, then lead generation using non-standard channels should be considered as a growth point.