Not paying attention to UTM tags
Posted: Mon Jan 27, 2025 5:50 am
The lack of UTM tags complicates analytics and makes it difficult to evaluate the effectiveness of ads.
Solution : Always add UTM tags to track the entire customer journey from ad click to purchase. For example, an online clothing store did not use tags and did not know which campaigns brought in more sales. After adding UTM tags, it turned out that the biggest contribution to sales was made by ads offering discounts for new customers.
Tip : Set up Google Analytics or Yandex Metrica to track not only clicks, but also subsequent actions on the site. This will help you better understand audience behavior.
We will collect all project analytics in one convenient dashboard
View dashboard examples
9. Neglect of analytical tools
Mistake : Regular tags and simple analytics do not provide a complete understanding of how advertising works.
Solution : Connect tools like VK Advertising Pixel or MyTracker to track conversions and analyze which ads work best. For example, an online toy store set up VK Pixel and found that the largest number bank data of purchases were made from mobile devices, which allowed them to optimize mobile versions of ads.
10. Sharp increase in budget
Error : A sharp increase in the budget disrupts the algorithms and leads to incorrect spending of funds.
Solution : Increase your budget gradually, by 10-15% every 3-4 days.
An example of a smart monthly budget increase for advertising a company in the field of 3D printing miniatures for board games
An example of a smart monthly budget increase for advertising a company in the field of 3D printing miniatures for board games
Resume
Working with VK Advertising is not just setting up campaigns, but constant optimization and testing of hypotheses. By avoiding common mistakes, such as using the same type of creatives or ignoring retargeting, you can achieve maximum efficiency and sales growth. Don't be afraid to experiment and analyze the results, and you can find out more about launching VKontakte advertising campaigns in Hope Group .
Solution : Always add UTM tags to track the entire customer journey from ad click to purchase. For example, an online clothing store did not use tags and did not know which campaigns brought in more sales. After adding UTM tags, it turned out that the biggest contribution to sales was made by ads offering discounts for new customers.
Tip : Set up Google Analytics or Yandex Metrica to track not only clicks, but also subsequent actions on the site. This will help you better understand audience behavior.
We will collect all project analytics in one convenient dashboard
View dashboard examples
9. Neglect of analytical tools
Mistake : Regular tags and simple analytics do not provide a complete understanding of how advertising works.
Solution : Connect tools like VK Advertising Pixel or MyTracker to track conversions and analyze which ads work best. For example, an online toy store set up VK Pixel and found that the largest number bank data of purchases were made from mobile devices, which allowed them to optimize mobile versions of ads.
10. Sharp increase in budget
Error : A sharp increase in the budget disrupts the algorithms and leads to incorrect spending of funds.
Solution : Increase your budget gradually, by 10-15% every 3-4 days.
An example of a smart monthly budget increase for advertising a company in the field of 3D printing miniatures for board games
An example of a smart monthly budget increase for advertising a company in the field of 3D printing miniatures for board games
Resume
Working with VK Advertising is not just setting up campaigns, but constant optimization and testing of hypotheses. By avoiding common mistakes, such as using the same type of creatives or ignoring retargeting, you can achieve maximum efficiency and sales growth. Don't be afraid to experiment and analyze the results, and you can find out more about launching VKontakte advertising campaigns in Hope Group .