Key differences from Universal Analytics
Posted: Mon Jan 27, 2025 5:11 am
Cross-platform tracking. The main difference is in the name of the system, back in the beta version it was called GA App + Web. GA4 collects data on websites and Android/iOS applications and combines guatemala consumer email list them into a single report without the help of third-party services. At the same time, we receive data on each stage of the funnel that the user goes through.
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Selecting analytics by UserID or by device type. In GA, the accuracy of statistics is reduced due to the fact that a visit from a new device is equal to a new user. Google Analytics 4 has three levels of identification. This allows you to get more accurate data and count real users, not browsers and devices.
Event model. In UA, data is collected by sending requests, many of which track certain types of interactions, such as adding a product to a cart/purchase and any other user actions. Tracking page views is the same event (pageview) as any other.
Here are some GA4 events: All the differences in data collection are here . Event types in GA4.
1106_2.png
Selecting analytics by UserID or by device type. In GA, the accuracy of statistics is reduced due to the fact that a visit from a new device is equal to a new user. Google Analytics 4 has three levels of identification. This allows you to get more accurate data and count real users, not browsers and devices.
Event model. In UA, data is collected by sending requests, many of which track certain types of interactions, such as adding a product to a cart/purchase and any other user actions. Tracking page views is the same event (pageview) as any other.
Here are some GA4 events: All the differences in data collection are here . Event types in GA4.