When to post on Facebook and what to consider
Posted: Mon Jan 27, 2025 4:55 am
Our favorite social network Facebook is constantly making changes to its algorithm – we see this both in business pages and in the news that reaches us in our newsfeed. Organic reach to users is becoming increasingly difficult and sometimes even the most interesting content reaches relatively few people, despite the large number of likes on the page.
Then an important question arises - when should we post on Facebook and is there a time range that will guarantee us success?
The answer is unequivocal and it is that there is no formula for this. There are several main factors that are decisive:
Product/service type
Audience
Contents
Region
Goals
One thing is certain - everyone is on Facebook and is bank data constantly online at work, at home, via desktop or smartphone.
Is there an exact rule for reaching more people on specific days and times, and what should we consider on Facebook?
CoSchedule
Our experience also shows that there is no exact rule for reaching more people on specific days and times. You can always use Facebook analytics for guidance, and there are several more active time ranges:
Between 7 a.m. and 9 a.m. – people usually go to work at this time and often check their feed;
Between 1 p.m. and 3 p.m. – then there are lunch breaks and again distraction occurs with
After 10 p.m. – then it’s time to rest and the preferred place to scroll is again
Here's what studies from several sources say:
Quick Sprout : The best days of the week to post on Facebook are any day of the week, with audience engagement highest on Thursday and Friday. Engagement is about 3.5% lower on Monday, Tuesday, and Wednesday. And people seem to be happier on Fridays, so fun or upbeat content is best.
According to Patel, the optimal time to post on Facebook is in the early afternoon. At 1 p.m. you'll likely get the most shares, while 3 p.m. will likely get the most clicks. Anytime between 9 a.m. and 7 p.m. is always better to share than outside of that time frame.
Elle & Co: The best days to post on Facebook are Saturday and Sunday, with the peak time being 1 p.m. These posts get 32% more engagement than shares during the workweek. According to Elle & Co, the best time to post on Facebook is between 1 p.m. and 3 p.m.
SurePayroll : Wednesday at 3pm is the best time to post on Facebook. But on average, between 1pm and 2pm you will get the highest click-through rates. The worst times are weekends, before 8am and after 8pm.
Then an important question arises - when should we post on Facebook and is there a time range that will guarantee us success?
The answer is unequivocal and it is that there is no formula for this. There are several main factors that are decisive:
Product/service type
Audience
Contents
Region
Goals
One thing is certain - everyone is on Facebook and is bank data constantly online at work, at home, via desktop or smartphone.
Is there an exact rule for reaching more people on specific days and times, and what should we consider on Facebook?
CoSchedule
Our experience also shows that there is no exact rule for reaching more people on specific days and times. You can always use Facebook analytics for guidance, and there are several more active time ranges:
Between 7 a.m. and 9 a.m. – people usually go to work at this time and often check their feed;
Between 1 p.m. and 3 p.m. – then there are lunch breaks and again distraction occurs with
After 10 p.m. – then it’s time to rest and the preferred place to scroll is again
Here's what studies from several sources say:
Quick Sprout : The best days of the week to post on Facebook are any day of the week, with audience engagement highest on Thursday and Friday. Engagement is about 3.5% lower on Monday, Tuesday, and Wednesday. And people seem to be happier on Fridays, so fun or upbeat content is best.
According to Patel, the optimal time to post on Facebook is in the early afternoon. At 1 p.m. you'll likely get the most shares, while 3 p.m. will likely get the most clicks. Anytime between 9 a.m. and 7 p.m. is always better to share than outside of that time frame.
Elle & Co: The best days to post on Facebook are Saturday and Sunday, with the peak time being 1 p.m. These posts get 32% more engagement than shares during the workweek. According to Elle & Co, the best time to post on Facebook is between 1 p.m. and 3 p.m.
SurePayroll : Wednesday at 3pm is the best time to post on Facebook. But on average, between 1pm and 2pm you will get the highest click-through rates. The worst times are weekends, before 8am and after 8pm.