which allows avoiding unnecessary expenses.

[nusaiba129]

72% of consumers only engage with personalized content;
personalized emails have a 2x higher conversion rate ;
73% of consumers worldwide expect brands to meet their personal needs and expectations;
80% of customers are more likely to purchase from a brand that uses personalization in their emails.
Useful material
Personalized Marketing: Increasing LTV and Average Order Value with Automation
In our experience, working with individual segments of the database:

increases email conversion ;
boosts customer loyalty through an individual approach and relevant offers;
increases the open rate of your newsletter;
reduces the unsubscribe rate ;
saves the budget. Resources and actions are not scattered, but work ecologically, communication is worked out pointwise with each segment,
Step 3. CJM - follow the customer journey
At the third stage, CJM is developed – the egypt consumer email list customer’s path from the formation of a need to the sale and upselling.

It often happens that companies invest a lot of resources into developing a scheme, but the document is “put away on the drawer”, and in vain: it is a whole treasure trove of information that is important and necessary to work with.