For example, we saw that the user was interested in a certain group of products, but did not add any of them to the cart or to favorites.
We can form a hypothesis that colombia consumer email list our product does not meet all the user's criteria and offer products of a similar group, but with different characteristics, when the user visits our site again.
To properly organize this chain it is necessary:
correctly build the customer's path;
set up a system for transmitting data on user actions;
select suitable tools and integrate them with each other;
select appropriate content and method of delivering information;
determine the user's target action after receiving our message, etc.
Maximum touchpoints: trigger and transaction chains, online chats, chatbots
But if for complex niches with a long transaction cycle, educational and mass letters aimed at warming up the audience are relevant, for eCommerce projects, trigger and transactional ones are a priority.
The main task of automation for online stores is sales optimization. For this, trigger mailings are used, which allow you to contact users, taking into account their behavior on the site and offer them products that match their interests