creating trigger scenarios based on customer reactions.
The most popular example of this, in our experience, is the “abandoned cart” email chain, which is activated when a customer has added an item to their cart but has not placed an order;
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An example of such a letter (photo from the author's archive)
customer retention, following up with them and facilitating upselling.
The more satisfied the customer is with the interaction with the company at the upper levels of the sales funnel, the higher the probability of a successful transaction. However, post-sales service is no less important, and here automated tools, such as chatbots, help to stay in touch with the customer, providing answers to questions, providing assistance and sending information about new products, promotions and discounts that match their interests.
and building cooperation on the “human to human” principle, when you prepare and offer content to clients based cayman islands consumer email list on their needs, questions, and triggers, has a positive impact on increasing the number of initial and repeat transactions and, as a result, increasing LTV.
Useful material on the topic
Personalize, retain, engage: 21 examples of trigger mailings for business