The search algorithms in Yandex and Google differ.

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5. UTM tags:

Yandex Google
In Yandex.Direct, tags are set for each ad manually or using the Semantica service In Google AdWords, you can simply set up a tag template at the account or campaign level.

6. Keyword Targeting. Match Types.
If you type the query "baby food" in both search engines in broad match, the results will be completely different. The systems also differ in operators. Although they are coded with the same symbols, the results are different:

Yandex Google
Broad match The "+" operator
gives a result close to broad match in Yandex Using the Broad bahrain consumer email list Match Modifier Operator (looks like "+") in Google AdWords
Phrase match The phrase match operator looks like double quotes that highlight the keyword. The """" operator fixes the word count The result looks like a key query in an indeclinable form plus clarifying additions
Exact match The operator "[]" is responsible for the word order Encoded with square brackets "[]"


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Cross-track backing track
Each network requires special tools to do cross-minus.