What is SEO Copywriting?
Posted: Sun Jan 26, 2025 4:51 am
SEO Copywriting is a set of techniques and strategies that are applied when writing texts for a website, considering both the techniques of Copywriting, or persuasive writing, and the SEO optimization of these texts for web search engines such as Google.
The goal of SEO Copywriting is to get more visits from web search engines by creating content that the users who are going to read it will also like, it's that simple!
Now, it is not as simple or as frivolous as it sounds; the true concept of SEO Copywriting appeared to teach that content must be focused on people . In this way, writing with SEO became more related to the experience of the web user than to “getting liked” by Google and other web search engines.
It is not about ignoring the importance of pure and technical SEO, but about giving priority to the user , to the reader of your content on the web, because at the end of the day, it is the people who will have an opinion about your website, who will buy your services and who will look for you to find answers on a particular topic or niche.
Because, at the end of the day, we must understand that search engines are only there to locate you and vp communication officers email list propose you as a possible answer to what the user is looking for. Google evaluates whether the content of your website is experienced, attractive and reliable, that is, valuable for the future user who is going to read your website.
At this point I would like to clarify that I do not want to downplay technical SEO, it would be reckless of me to do so! And at Xplora we also do this type of SEO! But I prefer to focus on the advantages of creating content that is experienced, attractive, and trustworthy for search engines. Google has revealed that it evaluates these three factors when it goes through content to decide if it is of real value to the user. So, how can you ignore it? Better to start adapting to it!
In my opinion, at this point we already know a lot about SEO and its fundamental role in positioning a website, but we need to reinforce the importance of quality content. Today you will learn this and it will be easier for you to understand the true essence of writing texts that are really well adapted to SEO .
The goal of SEO Copywriting is to get more visits from web search engines by creating content that the users who are going to read it will also like, it's that simple!
Now, it is not as simple or as frivolous as it sounds; the true concept of SEO Copywriting appeared to teach that content must be focused on people . In this way, writing with SEO became more related to the experience of the web user than to “getting liked” by Google and other web search engines.
It is not about ignoring the importance of pure and technical SEO, but about giving priority to the user , to the reader of your content on the web, because at the end of the day, it is the people who will have an opinion about your website, who will buy your services and who will look for you to find answers on a particular topic or niche.
Because, at the end of the day, we must understand that search engines are only there to locate you and vp communication officers email list propose you as a possible answer to what the user is looking for. Google evaluates whether the content of your website is experienced, attractive and reliable, that is, valuable for the future user who is going to read your website.
At this point I would like to clarify that I do not want to downplay technical SEO, it would be reckless of me to do so! And at Xplora we also do this type of SEO! But I prefer to focus on the advantages of creating content that is experienced, attractive, and trustworthy for search engines. Google has revealed that it evaluates these three factors when it goes through content to decide if it is of real value to the user. So, how can you ignore it? Better to start adapting to it!
In my opinion, at this point we already know a lot about SEO and its fundamental role in positioning a website, but we need to reinforce the importance of quality content. Today you will learn this and it will be easier for you to understand the true essence of writing texts that are really well adapted to SEO .