How the Cambridge Analytica case affects Facebook marketing
Posted: Thu Jan 23, 2025 10:31 am
Facebook is facing an unprecedented reputational crisis after an investigation revealed the misuse of millions of its users' data for Donald Trump's election campaign. If you are among those who regularly invest in the platform to gain traffic or brand awareness, this should be a turning point to reflect on.
Firstly, this case is a serious blow to the austria email list trust that those who are registered on Facebook have placed in the platform by action or omission. And this has consequences yet to be seen for their continuity on the social network , as well as for the quality/veracity of the data they provide on it about themselves.
Now that we have selected the brand lovers , we must start a conversation with them and even propose loyalty programs . For example, offer them a free product in exchange for commenting on various articles or services of the firm.
As in all relationships, respect is essential for it to work. That's why the brand must show them that it is transparent and honest with them. How? By being accessible. Brand lovers need a direct line that is continuously operational for them and that they can communicate with without intermediaries.
The possible development of any of these scenarios calls into question any advertiser's investment and marketing strategies on Facebook . It should be remembered that advertising on the platform has been increasing in price following the decline in organic activity through pages, so that it is now more expensive to obtain an impact . If you add to that a possible departure of users, among whom may be those who are of interest to your brand, or a clean-up of their profiles with the removal of data that was previously useful for segmentation, you would pay more for a more uncertain result .
Firstly, this case is a serious blow to the austria email list trust that those who are registered on Facebook have placed in the platform by action or omission. And this has consequences yet to be seen for their continuity on the social network , as well as for the quality/veracity of the data they provide on it about themselves.
Now that we have selected the brand lovers , we must start a conversation with them and even propose loyalty programs . For example, offer them a free product in exchange for commenting on various articles or services of the firm.
As in all relationships, respect is essential for it to work. That's why the brand must show them that it is transparent and honest with them. How? By being accessible. Brand lovers need a direct line that is continuously operational for them and that they can communicate with without intermediaries.
The possible development of any of these scenarios calls into question any advertiser's investment and marketing strategies on Facebook . It should be remembered that advertising on the platform has been increasing in price following the decline in organic activity through pages, so that it is now more expensive to obtain an impact . If you add to that a possible departure of users, among whom may be those who are of interest to your brand, or a clean-up of their profiles with the removal of data that was previously useful for segmentation, you would pay more for a more uncertain result .