How to use Boolean search to find the best leads on LinkedIn?
Posted: Thu Jan 23, 2025 10:20 am
Now that you know more about the different types of Boolean searches on LinkedIn, it's time to put them into practice.
By using these operators, you can quickly find the exact prospects you are looking for and avoid wasting time sifting through irrelevant results.
Identify your sales triggers and keywords
Think about what words or phrases indicate that your leads have a problem, a need, or an opportunity that you can help them with.
What you're basically doing here is creating a character. For The Growth vp hr email list Machine, it looks like this:
The personal seller
These criteria that make up a persona will later become your filters in Sales Navigator.
Example
For example, if you are selling multi-channel sales automation software, your sales triggers and keywords would be 'lead generation', 'sales funnel', 'LinkedIn automation', etc.
Analyze your customers and their language:
Look at the profiles of your potential and existing customers and see how they describe your business and their experience.
What words or terms do they use to talk about your industry, role, skills, achievements, etc.?
These are modifiers and qualifiers you can use to add more detail and specificity to your keywords.
Example
Following the same example above, your modifiers and qualifiers could be 'SaaS', 'B2B', 'startup', 'sales manager', etc.
Create and test your boolean strings outside of LinkedIn
Once you have identified the keywords, modifiers, and qualifiers that are relevant to your search, it's time to create a boolean string.
The search fields are too small and you will quickly run out of space, especially as you use more and more advanced filters and operators.
By using these operators, you can quickly find the exact prospects you are looking for and avoid wasting time sifting through irrelevant results.
Identify your sales triggers and keywords
Think about what words or phrases indicate that your leads have a problem, a need, or an opportunity that you can help them with.
What you're basically doing here is creating a character. For The Growth vp hr email list Machine, it looks like this:
The personal seller
These criteria that make up a persona will later become your filters in Sales Navigator.
Example
For example, if you are selling multi-channel sales automation software, your sales triggers and keywords would be 'lead generation', 'sales funnel', 'LinkedIn automation', etc.
Analyze your customers and their language:
Look at the profiles of your potential and existing customers and see how they describe your business and their experience.
What words or terms do they use to talk about your industry, role, skills, achievements, etc.?
These are modifiers and qualifiers you can use to add more detail and specificity to your keywords.
Example
Following the same example above, your modifiers and qualifiers could be 'SaaS', 'B2B', 'startup', 'sales manager', etc.
Create and test your boolean strings outside of LinkedIn
Once you have identified the keywords, modifiers, and qualifiers that are relevant to your search, it's time to create a boolean string.
The search fields are too small and you will quickly run out of space, especially as you use more and more advanced filters and operators.