The reopening of shopping centres: what happens now?

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In response to the current health crisis, many stores have had to prepare for the impact of closing or limiting their activities. For some, this virus has meant temporarily closing their doors to help reduce the spread of the virus, and for others, adjusting their opening hours to allow enough time to carry out disinfection and restocking tasks.

In the case of shopping centres , in a short space of time, their activity has been greatly reduced: many of their premises have had to close during this period, and in most cases, they will need help to hospital mailing email list resume their activity if they do not have a large chain behind them to support them. All shopping centres, like other businesses, are on social media (with their followers and likes) and have websites (with their visitor metrics). Now it is essential to convert these virtual numbers into physical visitors and buyers . To do this, the digital marketing team must develop a good O2O (online 2 offline) strategy that generates interest on digital networks and platforms and culminates in a visit.

For the manager or marketing manager of a shopping centre, it is important to know what the reopening process of the centre will be like after the health crisis and how this process will affect its operators in the short, medium and long term. In this way, together with the centre's owners, they will be able to carry out the necessary actions to avoid the massive closure of establishments in their shopping centre in the coming months.