Avoid generic subject lines in your industrial marketing emails

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A very suggestive motif that will make a difference and spark interest in the recipient will be the “ Subject ”. Email has not lost its power and remains the main means of communication for companies, both internally and externally . It is one of the most effective tools in the field of marketing aimed at the end consumer, but it is also effective in industrial marketing, in which there is a long way to go.

Few Spanish B2B companies are committed to using email marketing , as it requires:


A very deep knowledge of the client they are targeting.

Beyond the automation of this finance directors email list powerful tool, marketing, sales and commercial departments of industrial companies send emails daily to clients and potential clients with information about new products and services. Are they effective? How could they be?

The email you send to the head of department or a worker assigned to the industrial process of a B2B company should stand out because of its header. The goal we seek is to encourage them to open the email.

Keep in mind that if the subject line is generic, bland and without substance, you will have the opposite effect: you will discourage your recipient and the email will end up in their trash. An effective email will include technical information, instructions, relevant articles highlighting the particularities and benefits of a product or service or specific activities that will be beneficial for the recipient.

The subject line should be compelling, be oriented to inform, but also encourage action . It is recommended that they be composed of subjects and verbs that incite action. A good example are the headlines of news in the media. They will give you an idea of ​​how you can attract attention since they summarize in a few words the most relevant information.