Virtual fences (Geo-Fencing)
Posted: Thu Jan 23, 2025 6:38 am
Geofencing to target communications or ads to people based on their location is not new. However, companies like Apple and Pulsate are developing new applications to improve and meet the demands of this technology.
13. Predictive metrics
To better understand the overall effectiveness of Digital Marketing strategies, the use of predictive metrics will become more widespread in 2020. Prospective customers can be identified using advanced metrics to understand their patterns and behaviors on the website. Using predictive metrics to gain this insight goes a step further to predict or forecast what they will do in the future, ensuring the success of historical metrics.
14. Marketing Consolidation on a Single Platform
Data collected through analytics tools, content creation, SEO, business contacts, and social media marketing can generate data across multiple platforms. To effectively manage and gain the necessary insight from this information, businesses used to rely on multiple back-office tools. But, this year, companies like Hubspot will provide a method to integrate and enhance data collected from different sources into a single platform. This will help ensure that marketing efforts are effective.
15. Automated Omnichannel Marketing
Omnichannel Marketing allows customers to access your brand through a seamless and design directors managers email list integrated experience, regardless of the channel they are using. In other words, it allows for the coordination of all the channels your company offers to meet the needs of your customers. For this strategy to work, it requires the use of automation programs to ensure that the brand message is consistent across all media. When implemented and used properly, Omnichannel Marketing increases purchase frequency and customer retention, while providing outstanding service.
Download the Facebook Ads Budget Calculator Here
900ae956 3f9a 11ef bad8 3aac072ebae6
As you can see, for companies to continue to grow and develop in the ever-changing digital world, they need to keep the technology they use and their B2B marketing strategies up to date. This will help them be effective in their marketing efforts and build their businesses based on the data they collect, using it to better understand their customers and offer them what they need.
What do you think of these B2B marketing strategies? Which one are you implementing? Or which one would you like to implement? Schedule a call with us and we'll show you how to do it, do it with you or do it for you!
13. Predictive metrics
To better understand the overall effectiveness of Digital Marketing strategies, the use of predictive metrics will become more widespread in 2020. Prospective customers can be identified using advanced metrics to understand their patterns and behaviors on the website. Using predictive metrics to gain this insight goes a step further to predict or forecast what they will do in the future, ensuring the success of historical metrics.
14. Marketing Consolidation on a Single Platform
Data collected through analytics tools, content creation, SEO, business contacts, and social media marketing can generate data across multiple platforms. To effectively manage and gain the necessary insight from this information, businesses used to rely on multiple back-office tools. But, this year, companies like Hubspot will provide a method to integrate and enhance data collected from different sources into a single platform. This will help ensure that marketing efforts are effective.
15. Automated Omnichannel Marketing
Omnichannel Marketing allows customers to access your brand through a seamless and design directors managers email list integrated experience, regardless of the channel they are using. In other words, it allows for the coordination of all the channels your company offers to meet the needs of your customers. For this strategy to work, it requires the use of automation programs to ensure that the brand message is consistent across all media. When implemented and used properly, Omnichannel Marketing increases purchase frequency and customer retention, while providing outstanding service.
Download the Facebook Ads Budget Calculator Here
900ae956 3f9a 11ef bad8 3aac072ebae6
As you can see, for companies to continue to grow and develop in the ever-changing digital world, they need to keep the technology they use and their B2B marketing strategies up to date. This will help them be effective in their marketing efforts and build their businesses based on the data they collect, using it to better understand their customers and offer them what they need.
What do you think of these B2B marketing strategies? Which one are you implementing? Or which one would you like to implement? Schedule a call with us and we'll show you how to do it, do it with you or do it for you!