Meme marketing: information for companies
Posted: Thu Jan 23, 2025 6:30 am
What is a meme?
A meme is an image that usually contains a short text . In terms of subject matter, it usually represents a (current) topic treated with irony or humor . If you hit the nail on the head, memes can have a viral effect . In other words, these images with short text are quickly shared on social media and spread almost automatically. A GIF, on the other hand, is a short video that presents a text.
Advice
If you want to know how to create a GIF or just get a more detailed answer to the question “ What is a Meme? ”, check out our Digital Guide.
How to distinguish a good meme?
The viral effect is an essential characteristic that describes a good meme. To create a meme, it is enough to combine image and text, as well as convey a clear and easy-to-understand message (key concept: snackable content . However, the content also plays an important role and should refer to current events or trends as well as have the same sense of humor as the veterinary email database target group . It should be noted that it is mainly young people between 15 and 30 years of age who consume and send memes on a weekly basis, a third of them even on a daily basis.
Meme marketing for companies
Based on what we have just mentioned, companies should take memes into account when developing content marketing , for example, for the form of communication known as storytelling . Generally speaking, meme marketing plays an important role in the category of B2C marketing or marketing to consumers. However, memes can also be used at a B2B level , i.e. in business-to-business communication.
With a good meme, companies can promote their products and services, boost (new) customer engagement, as well as strengthen the brand name . This is because images have a high level of interaction: they are not only commented on, but also easily and happily shared. This means that companies do not have to go to any lengths to spread their (advertising) message, due to the interaction between customers. In addition, memes can be created quickly and cheaply .
A meme is an image that usually contains a short text . In terms of subject matter, it usually represents a (current) topic treated with irony or humor . If you hit the nail on the head, memes can have a viral effect . In other words, these images with short text are quickly shared on social media and spread almost automatically. A GIF, on the other hand, is a short video that presents a text.
Advice
If you want to know how to create a GIF or just get a more detailed answer to the question “ What is a Meme? ”, check out our Digital Guide.
How to distinguish a good meme?
The viral effect is an essential characteristic that describes a good meme. To create a meme, it is enough to combine image and text, as well as convey a clear and easy-to-understand message (key concept: snackable content . However, the content also plays an important role and should refer to current events or trends as well as have the same sense of humor as the veterinary email database target group . It should be noted that it is mainly young people between 15 and 30 years of age who consume and send memes on a weekly basis, a third of them even on a daily basis.
Meme marketing for companies
Based on what we have just mentioned, companies should take memes into account when developing content marketing , for example, for the form of communication known as storytelling . Generally speaking, meme marketing plays an important role in the category of B2C marketing or marketing to consumers. However, memes can also be used at a B2B level , i.e. in business-to-business communication.
With a good meme, companies can promote their products and services, boost (new) customer engagement, as well as strengthen the brand name . This is because images have a high level of interaction: they are not only commented on, but also easily and happily shared. This means that companies do not have to go to any lengths to spread their (advertising) message, due to the interaction between customers. In addition, memes can be created quickly and cheaply .