Personalization & Optimization
Posted: Thu Jan 23, 2025 6:22 am
With these insights, you can put them to good use and make things more valuable for your customers, clients, subscribers, etc. By analyzing which features of your product or service are weakest, you can improve, modify, restructure, or eliminate them altogether. On the other hand, you can learn about features that may have been overlooked and deserve more attention.
Oddly enough, even though we are in the third year of the 21st century, very few online or physical businesses are making the most of personalized advertising. Data suggests that around 40% of customers who change providers or suppliers do so because of a lack of personalization. Understanding your audience's behavior and preferences allows you to personalize bangladesh telegram database many aspects of your business (e.g. making your web more palatable for women who make up 70% of your audience, translating all your ads into German and delivering them simultaneously because one in three buyers are from a German-speaking country, etc.).
Optimization is mostly about ad delivery and ad performance. Optimization is about reducing the cost of acquiring a click, purchase, subscription, etc. If you can create good visual materials and compelling ads, your business should definitely have low cost per click and good overall advertising metrics. That’s what you should strive for.
Not a penny wasted
In one episode of The Simpsons, Homer went to a seminar on savings. The lecturer told him to "squeeze every penny." Even if the comedy cartoon doesn't have much to do with being a business owner, you should have the same mindset as the cartoon American. Don't save money, spend it on yourself. Collect more data, even if it means more expenses. If you can use that data in the right way, the benefits will offset the costs many times over.
Oddly enough, even though we are in the third year of the 21st century, very few online or physical businesses are making the most of personalized advertising. Data suggests that around 40% of customers who change providers or suppliers do so because of a lack of personalization. Understanding your audience's behavior and preferences allows you to personalize bangladesh telegram database many aspects of your business (e.g. making your web more palatable for women who make up 70% of your audience, translating all your ads into German and delivering them simultaneously because one in three buyers are from a German-speaking country, etc.).
Optimization is mostly about ad delivery and ad performance. Optimization is about reducing the cost of acquiring a click, purchase, subscription, etc. If you can create good visual materials and compelling ads, your business should definitely have low cost per click and good overall advertising metrics. That’s what you should strive for.
Not a penny wasted
In one episode of The Simpsons, Homer went to a seminar on savings. The lecturer told him to "squeeze every penny." Even if the comedy cartoon doesn't have much to do with being a business owner, you should have the same mindset as the cartoon American. Don't save money, spend it on yourself. Collect more data, even if it means more expenses. If you can use that data in the right way, the benefits will offset the costs many times over.