What types of marketing are there?
Posted: Thu Jan 23, 2025 6:16 am
There are many different types of marketing. Broadly speaking, we can distinguish between digital and traditional marketing . With the marketing mix, it is possible to combine both. In addition, it must be taken into account that each marketing strategy will establish a series of objectives, target groups and secondary strategies, and will use a series of specific platforms or media. Among the most common types of marketing are:
Digital marketing includes all marketing activities carried out through digital channels and technologies. Within this type of marketing we can find SEM , also known as search engine marketing, newsletter marketing , content marketing or social media marketing.
Content marketing , a form of digital marketing, is used to attract a target group to a website, build loyalty and make them recognise the value of a company or brand. To achieve this, high-quality content is created and distributed.
Social media marketing is another variant of digital marketing that, as the name pharmacy email database suggests, is carried out on social media. It is a very common type of marketing among e-commerce companies.
Influencer marketing is also used on social media. In this type of marketing, influencers with relevance to a brand or company are sought and integrated into the marketing and communication strategy.
Inbound marketing is not aimed directly at potential customers, but rather aims to attract their attention to a brand or company using value-added content. For it to work, customers must already be looking for certain products or services.
Outbound marketing describes a marketing strategy in which a company sends advertising messages to its customers using different channels even if they have not shown any interest in purchasing.
Multi-channel marketing uses different channels, such as email, social media, search engine marketing or print media, to reach a larger group.
Omnichannel marketing uses digital and physical channels to interact with customers. Unlike multichannel marketing, omnichannel marketing seamlessly combines different channels.
Word of Mouth marketing is the recommendation of products or services between customers. In addition to the popular word of mouth, this type of marketing is also applied in digital channels.
Viral marketing is intended to achieve a wide reach as quickly as possible. This happens because users do not perceive it as classic advertising. Consequently, they are willing to share it, which contributes to its rapid expansion.
Guerrilla marketing uses unconventional and low-cost methods such as street art, viral campaigns or flash mobs , and is often used by small businesses with limited marketing budgets.
Experiential marketing aims to create unique experiences that will be remembered through interactive events and actions for customers. This type of marketing aims to ensure that the target audience has a positive perception of the brand and, in this way, achieve their long-term loyalty.
Performance marketing is a data-driven marketing strategy. It focuses on achieving measurable reactions and transactions such as clicks, leads, or sales, among other types of conversions. The goal is to achieve a positive ROI.
Affinity marketing is aimed at a target group that shares a common interest. It aims to create a connection between the brand and the target group by appealing to certain interests, values or beliefs.
Gender marketing is based on the assumption that each gender has different preferences, needs and behaviours when it comes to consumption. Therefore, with this marketing strategy, products, services or advertising campaigns are directed at a specific gender.
Green marketing involves promoting products or services using sustainability as a principle. This type of marketing aims to attract users who are concerned about the impact of their purchasing behavior on the environment.
Digital marketing includes all marketing activities carried out through digital channels and technologies. Within this type of marketing we can find SEM , also known as search engine marketing, newsletter marketing , content marketing or social media marketing.
Content marketing , a form of digital marketing, is used to attract a target group to a website, build loyalty and make them recognise the value of a company or brand. To achieve this, high-quality content is created and distributed.
Social media marketing is another variant of digital marketing that, as the name pharmacy email database suggests, is carried out on social media. It is a very common type of marketing among e-commerce companies.
Influencer marketing is also used on social media. In this type of marketing, influencers with relevance to a brand or company are sought and integrated into the marketing and communication strategy.
Inbound marketing is not aimed directly at potential customers, but rather aims to attract their attention to a brand or company using value-added content. For it to work, customers must already be looking for certain products or services.
Outbound marketing describes a marketing strategy in which a company sends advertising messages to its customers using different channels even if they have not shown any interest in purchasing.
Multi-channel marketing uses different channels, such as email, social media, search engine marketing or print media, to reach a larger group.
Omnichannel marketing uses digital and physical channels to interact with customers. Unlike multichannel marketing, omnichannel marketing seamlessly combines different channels.
Word of Mouth marketing is the recommendation of products or services between customers. In addition to the popular word of mouth, this type of marketing is also applied in digital channels.
Viral marketing is intended to achieve a wide reach as quickly as possible. This happens because users do not perceive it as classic advertising. Consequently, they are willing to share it, which contributes to its rapid expansion.
Guerrilla marketing uses unconventional and low-cost methods such as street art, viral campaigns or flash mobs , and is often used by small businesses with limited marketing budgets.
Experiential marketing aims to create unique experiences that will be remembered through interactive events and actions for customers. This type of marketing aims to ensure that the target audience has a positive perception of the brand and, in this way, achieve their long-term loyalty.
Performance marketing is a data-driven marketing strategy. It focuses on achieving measurable reactions and transactions such as clicks, leads, or sales, among other types of conversions. The goal is to achieve a positive ROI.
Affinity marketing is aimed at a target group that shares a common interest. It aims to create a connection between the brand and the target group by appealing to certain interests, values or beliefs.
Gender marketing is based on the assumption that each gender has different preferences, needs and behaviours when it comes to consumption. Therefore, with this marketing strategy, products, services or advertising campaigns are directed at a specific gender.
Green marketing involves promoting products or services using sustainability as a principle. This type of marketing aims to attract users who are concerned about the impact of their purchasing behavior on the environment.