B2B and B2C: learn what they are in marketing and their differences
Posted: Thu Jan 23, 2025 6:13 am
One model aims to sell from one company to another and the other from a company to the end consumer. But despite seeming like an easy concept to understand, B2B and B2C have complexities that are not always easily visualized, but which significantly interfere with the marketing strategy.
B2B
There are all kinds of companies that sell important products or services to other companies. A B2B model applies to law firms that serve the corporate sector, an air conditioning maintenance service for shopping malls, a company that supplies parts for machinery to other industries , or a company that supplies disposable clothing for hospitals, for example.
So, there are basically three types of B2B operations:
Resale: a company ( industry or distributor) passes on to another a product manufactured or acquired by it;
Transformation: one industry sells so that another industry can offer a product to the end consumer;
Consumption: A company sells products or services to paraguay whatsapp data another company that ensure its operation.
One advantage of this type of business relationship is that there is a larger volume being traded. In addition, the average ticket is also higher than in B2C. There is also greater predictability, with longer sales cycles.
However, there are also challenges. In B2C, purchasing takes longer, can involve several steps and, in some cases, even more decision-making. Therefore, customers are also more demanding and detail-oriented.
So, in general, the process is much more complex. The purchase is made in a much more rational and planned way. Therefore, there are many points that must be worked on by B2B marketing to win over and retain customers , ensuring that the sale is repeated for a long time.
Therefore, in B2B marketing, building brand value must be based on trust and relationships between business entities.
B2C
B2C, on the other hand, is any company or industry that sells directly to the end consumer. These include stores, offices, markets, bakeries, pharmacies, banks, e-commerce in general, theaters and cinemas, etc. The target audience is quite varied and the average ticket price is not as high as in the B2B model.
B2B
There are all kinds of companies that sell important products or services to other companies. A B2B model applies to law firms that serve the corporate sector, an air conditioning maintenance service for shopping malls, a company that supplies parts for machinery to other industries , or a company that supplies disposable clothing for hospitals, for example.
So, there are basically three types of B2B operations:
Resale: a company ( industry or distributor) passes on to another a product manufactured or acquired by it;
Transformation: one industry sells so that another industry can offer a product to the end consumer;
Consumption: A company sells products or services to paraguay whatsapp data another company that ensure its operation.
One advantage of this type of business relationship is that there is a larger volume being traded. In addition, the average ticket is also higher than in B2C. There is also greater predictability, with longer sales cycles.
However, there are also challenges. In B2C, purchasing takes longer, can involve several steps and, in some cases, even more decision-making. Therefore, customers are also more demanding and detail-oriented.
So, in general, the process is much more complex. The purchase is made in a much more rational and planned way. Therefore, there are many points that must be worked on by B2B marketing to win over and retain customers , ensuring that the sale is repeated for a long time.
Therefore, in B2B marketing, building brand value must be based on trust and relationships between business entities.
B2C
B2C, on the other hand, is any company or industry that sells directly to the end consumer. These include stores, offices, markets, bakeries, pharmacies, banks, e-commerce in general, theaters and cinemas, etc. The target audience is quite varied and the average ticket price is not as high as in the B2B model.