Automate actions that you can automate
Posted: Thu Jan 23, 2025 6:00 am
To connect with your audience, your page must remain alive . The key is to always keep all the data up to date with your strategy or promotion changes.
It is usual to publish your own or related content at least a couple of times a week to generate greater interactions and better if they include the keywords defined in your SEO strategy and the links from your daily posts or the referenced web pages.
When we talk about changing the data, we are chief vp operations email list not only referring to the written part. If the cover image is used to advertise offers, it should vary with each new proposal that is going to be made. The same goes for the publications, which should include updated images with different styles.
In addition to updating your message, summary or description, LinkedIn is increasingly offering more tools to attract visitors to your page , whether it's the ability to create polls, post events, share live videos, PDFs and PowerPoint presentations, or write reference articles about your sector.
Using hashtags in your posts allows you to highlight the best of your brand while helping you reach a wider audience. It is best if you identify between 3 and 5 hashtags specific to the sector you work in so that they can go with the posts you make.
For example, think about how to group users in lead nurturing strategies to provide additional information, set up abandoned cart emails (if it makes sense for your brand), schedule automatic emails based on user behavior on your website (return after a certain period of time, visits to specific pages, etc.), etc.
Spend time promoting your offers and make sure they are easy to find for new visitors to your website. You can leverage your homepage and your best-performing posts to make your conversion strategies reach a wider audience.
It is usual to publish your own or related content at least a couple of times a week to generate greater interactions and better if they include the keywords defined in your SEO strategy and the links from your daily posts or the referenced web pages.
When we talk about changing the data, we are chief vp operations email list not only referring to the written part. If the cover image is used to advertise offers, it should vary with each new proposal that is going to be made. The same goes for the publications, which should include updated images with different styles.
In addition to updating your message, summary or description, LinkedIn is increasingly offering more tools to attract visitors to your page , whether it's the ability to create polls, post events, share live videos, PDFs and PowerPoint presentations, or write reference articles about your sector.
Using hashtags in your posts allows you to highlight the best of your brand while helping you reach a wider audience. It is best if you identify between 3 and 5 hashtags specific to the sector you work in so that they can go with the posts you make.
For example, think about how to group users in lead nurturing strategies to provide additional information, set up abandoned cart emails (if it makes sense for your brand), schedule automatic emails based on user behavior on your website (return after a certain period of time, visits to specific pages, etc.), etc.
Spend time promoting your offers and make sure they are easy to find for new visitors to your website. You can leverage your homepage and your best-performing posts to make your conversion strategies reach a wider audience.