Friendly URLs in WordPress: How to Customize Your Links to Improve SEO

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WordPress is a versatile and powerful platform for building websites, but to take full advantage of its potential, it's essential to pay attention to seemingly small but significant details, such as the URLs of your posts and pages.

Friendly URLs, also known as “ permalinks ,” not only doctor database user experience but also play a crucial role in your site’s ranking in search engines. In this article, we’ll explore how to customize your links in WordPress to improve your SEO strategy .

Table of contents

What are friendly URLs and why are they important?
How to Customize URLs in WordPress.
Benefits of SEO-Friendly URLs
Publication summary.
What are friendly URLs and why are they important?
Friendly URLs are web addresses that are readable and understandable to both users and search engines. Unlike automatically generated URLs, which often contain confusing strings of numbers and letters, friendly URLs clearly and concisely describe the content of the page. For example, a friendly URL might be something like tusitio.com/consejos-seo-wordpress, while an unfriendly URL might be tusitio.com/?p=123.

The importance of friendly URLs lies in their direct impact on user experience and SEO. Search engines value URLs that are relevant and descriptive, which can improve your site's ranking in search results.

How to Customize URLs in WordPress.
1. Permalinks Settings:
WordPress offers options to customize URLs through permalink settings. To access these settings, go to your WordPress admin panel and select “Settings” and then “Permalinks.” Here you’ll find several predefined URL structure options, such as Por defecto, Día y nombre, Mes y nombre, Numérico, and Entrada. You can select the one that best suits your style and needs, or you can create a custom structure.

2. Custom structures:
If you opt for a custom structure, you can use WordPress-specific tags to build your URLs. Some of the most common tags include:

%postname% : The title of the post.
%post_id% : The unique ID of the post.
%category% : The category of the post.
%year% : The year of publication.
%monthnum% : The month number of the publication.
For example, if you choose the custom structure /blog/%year%/%monthnum%/%postname%/, your URLs will look like tusitio.com/blog/2023/11/consejos-seo-wordpress/.

3. Manual editing of URLs:
In addition to permalink settings, you can manually edit URLs when creating or editing a post or page. WordPress allows you to change the portion of the URL that appears after the domain. Make sure to use relevant keywords and avoid using special characters or whitespace.