Digital marketing in the beauty market: how to achieve the best results

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Fizzing 360°
Integrated Communication , Digital Marketing
The beauty industry is always booming in Brazil. According to a survey conducted by the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC) and the FSB Research Institute, the country ranks third in the world rankings for the sector. Of course, part of this result is a reflection of strategies focused on digital marketing in the beauty market . Let's understand more about this subject.

Unraveling marketing in the aesthetics market
Behind only the US and China, Brazil boasts a significant gcash database industry. Among the countless aesthetic procedures and huge variety of cosmetics available on the market, we can analyze the role of marketing in the fluidity of this industry: online stores , digital content with high public engagement and actions with influencers are just a few examples.

It is no wonder that beauty and wellness companies have been growing and gaining more and more visibility among consumers. This is due to the return of assertive marketing strategies in the beauty sector, especially with actions in the digital environment. After all, the market is volatile and its target audience is dynamic, influenced by social networks.

Therefore, it is necessary to constantly monitor users. A single strategic plan , no matter how assertive it may have been at the beginning of the promotion of a product and/or service, will not be effective in the long term if it is not updated. New campaigns and strategies will be essential to reach more customers for your business.

As mentioned, the beauty industry is competitive in Brazil and, to stand out in this market, it is essential to invest in positioning campaigns. Of course, to achieve sales conversions, it is not enough to simply click the “boost” button on Facebook/Instagram, especially since this is not the most effective method for sponsoring a post. It is necessary to invest in professionals who study the sector, analyze your competitors and present the best strategies for your brand.

Digital marketing in the aesthetic market - Harmonizze case
Harmonizze Case – digital marketing on social media
Three digital marketing strategies in the aesthetics sector
It is essential to use the internet and its tools as allies to boost your business. The world is digital, so truly understand and understand the usability of social networks for your company. And be patient for the results to be achieved, because for any strategy on Facebook and Instagram , for example, it will be important to work with A/B tests, to understand your audience and reach them in the best way.