How to use Instagram for business: 3 steps

[fomayof928@mowline]

Profile photo:It’s best to use your company logo as your profile photo so people can easily identify your brand.
Name:Make this your business name, identical to your brand’s other social profiles.
Username:This should also be your business name. Note that your username cannot have any spaces.
Pronouns:Every profile has this option, but you’ll only want to use it if you’re the face of your business.
Links:This is a space for up to five clickable URLs. Most businesses malta b2b leads either use their website or links to their latest promotional pages. You can also use a link in bio tool to link more than five pages.
Bio: Your Instagram bio is where you will capture the attention of other users. You can either describe what your business does, hype up your website or slap your brand’s slogan here (or all of the above, actually).
Page:Connect your Instagram business profile to your Facebook business page.
Category:Select the category that best describes your brand’s industry or product/service offerings.
Contact options:Link all of the best ways for customers to contact you, like email, phone or physical address.
Action buttons:Add a call-to-action button right onto your Instagram profile, like “Order food,” “Book now” or “Reserve.”
Instagram Story Highlights:Create Story Highlights for people to easily find relevant info. Categorize your Highlights based on the types of Stories your brand typically creates.
Here’s an example of a well-optimized Instagram business profile by Fabletics Men. It includes a short bio describing what the business is about and a link to the brand’s Instagram storefront.

People can easily get in touch with the brand either through message or call. Plus, the brand has neatly categorized Highlights that visually align with the rest of the profile.

Instagram profile for Fabletics Men with a bio that reads "activewear + fashion made exclusively for you" and Story Highlights categorized into VIP 101, Core 101, Collabs, Community and Shop.
Instagram is a visual social media platform with a heavy emphasis on photo and video content. This can seem tough for brands without a visual product. But even B2B businesses and service-based brands can benefit from this network.