Learn how to get real and organic followers on Instagram
Posted: Wed Jan 22, 2025 9:31 am
Instagram has become one of the most important marketing tools for businesses of all kinds, so having real followers who are interested in your brand is key to your strategy.
This is because you ensure that they are leads that will likely become clients and/or will help you grow and reach people who are.
That's why we bring you this content, here we will explain how to dentist database optimize your Instagram profile to get real followers on the platform. Are you ready?
Why are organic followers special?
But first, it is essential to know who they are: they are followers who come to your account without any monetary incentive, but are really interested in your content and, therefore, in your brand .
Which means that since they come from a genuine interest, you'll have a higher chance of monetizing them. For example, imagine you create content about fashion and decide to promote your brand. Who do you think will be more likely to buy from you, a random bot or a follower interested in your tips on how to dress appropriately?
In this sense, if you want to know how to optimize your Instagram profile and really grow, you will have to invest time and effort in achieving it, and this is what we will explain below.
How to get real followers on Instagram?
To get real and organic followers you must perform the following 10 actions:
1. Your profile must look amazing
Regardless of your type of business, the first step will always be to create an eye-catching profile and to do this you must consider different elements, such as:
Your username
To do this, you should choose a short, eye-catching name that is as similar as possible to the name of your brand, for example "@rockcontent", this will make it much easier to find than if you use one like "@blog1803_rock_content".
Also, look for something that represents your business, for example if your brand is called "Maca" and it is fashionable you could choose something like "@macamoda" so they can recognize you more easily.
Make your professional profile
To do this, add all the important information about your brand to your account description, such as: name, description or biography, contact information, location, website and blog .
Also add your logo to your profile picture; this will help position you in the minds of your audience and allow them to recognize you more easily.
2. Add featured stories with important information
This will help your followers always have relevant information within easy reach. For example, you can add your restaurant's menu, opening hours, or frequently asked questions (such as how to maintain a newly-inked tattoo) here.
3. Offer quality content
To get real followers on Instagram, it is essential that you offer quality content . This means that what you publish must add value to your followers, be useful for distributing information, clarifying doubts, solving a problem and/or entertaining them.
But not only this, you will also have to be consistent with your brand style, uploading high-quality images and videos.
Use the description to explain relevant aspects.
4. Be creative
Being creative is key to standing out on Instagram and any other social media platform, so avoid creating a profile that fits the mold and gets lost in the crowd – make it stand out as much as possible!
Also, get on trend and create content relevant to your audience based on what's in fashion. This will help you reach more people and make your brand look more human and accessible.
5. Set up a publishing schedule
Creating a calendar is key to achieving balance, avoiding posting too much and overwhelming your audience, or posting too little and causing them to forget about you.
So, to do it correctly you will need to consider:
Frequency and days of publication : It depends on your goals, followers, and the amount and type of content you generate (a daily news account is not the same as a makeup account).
Posting time : Test different times and see which one works best for you. Also consider checking Instagram statistics, where you can find data that will show you the hours when your audience uses the social network.
By having a publishing calendar, you are ensuring that your audience has the content they are expecting at the right time.
6. Add hashtags to your photos
Using this tool will give you more visibility, because the strategic use of hashtags will help more people see your posts and find your profile.
To do this, create a combination of 11 to 15 hashtags, both generic and specific to your niche, to position yourself in the market.
7. Interact with your followers
Respond to your audience's comments and direct messages by using emojis, responding to funny comments, questions, and pinning interesting ones. It's important to be social and for your audience to notice your interest in the contact.
8. Use other types of strategies to generate more interactions
This means finding strategies that make your followers interact more with your account. These can be:
Dynamic Stories: Remember that stories are usually more casual than the feed, so here you can ask what content they want to find in the future, submit something to a vote, ask for recommendations, do surveys, etc.
Contests: Another way is to create a quick and fun contest around your brand. For example, you can ask your followers to upload stories with specific features and the one with the most likes wins one of your products or services.
Incentives : You can ask your followers to tag you when they open or use your product, and by doing so you can offer them a discount code or a gift on their next purchase.
Giveaways : Choose a prize with other similar brands and establish the dynamics and requirements to participate (share in stories, follow, etc.). With this, you are sure to get new followers, but remember that it is key that you offer something related to your brand, so you ensure that there will continue to be interest from participants in the future.
Live videos: These are ideal for interacting with your followers in real time. Answering questions, sharing news, demonstrations of use, etc.
9. Share relevant content through IGTV and reels
In addition to the above, you can also increase your real followers by creating fun and interesting reels with current trends, and by adding videos to IGTV – the latter format is very useful for long videos (interviews, Q&A sessions, or for storing previously created live videos there).
10. Collaborate with influencers
To get real and relevant followers for you, you will need to look for influencers in your niche who offer useful information and are also an authority icon in the area.
Here you can offer them a product, let them try it and give their opinions by tagging you or mentioning you in a post.
However, keep in mind that they will probably ask you for money or some other benefit for the services offered.
If you want to become an Instagram expert, we have prepared some articles that may interest you:
Discover the 15 best Instagram apps to improve your profile .
Discover 18 Instagram tricks that will improve your strategy on this social network .
Turn your Instagram into a lead generation machine with these 9 strategies .
Why you shouldn't buy followers or bots on Instagram?
Now, you may think that getting real, organic followers is a task that takes a long period of time and effort —the truth is, it is— and you decide to take the “easy way”: buying followers.
However, this desire often comes from the need to show them off on social media, which basically only serves that purpose, since it will be of no use to you to have thousands of followers if you are not going to have any interaction with them and much less will they purchase your product or service.
Also, other reasons why you shouldn't do it are:
You won't get engagement : While you can buy fake profiles with basic automated interactions, they won't deliver the engagement you need to boost your brand.
Your account will look questionable : There is an engagement rate for Instagram accounts that will depend on the number of followers they have. For example, for an account with 10 thousand followers the average rate is 4%. Have you ever seen an account with 150 thousand followers and 100 likes? Questionable, don't you think?
You may lose your account : Using bots is illegal and can lead to the loss of your account, as Instagram may recognize your account as fake and delete it.
You put your brand's credibility at risk : If your audience starts to suspect that you are buying bots and followers, they will start to ask themselves many questions and will probably become wary of doing business with you or not.
This is because you ensure that they are leads that will likely become clients and/or will help you grow and reach people who are.
That's why we bring you this content, here we will explain how to dentist database optimize your Instagram profile to get real followers on the platform. Are you ready?
Why are organic followers special?
But first, it is essential to know who they are: they are followers who come to your account without any monetary incentive, but are really interested in your content and, therefore, in your brand .
Which means that since they come from a genuine interest, you'll have a higher chance of monetizing them. For example, imagine you create content about fashion and decide to promote your brand. Who do you think will be more likely to buy from you, a random bot or a follower interested in your tips on how to dress appropriately?
In this sense, if you want to know how to optimize your Instagram profile and really grow, you will have to invest time and effort in achieving it, and this is what we will explain below.
How to get real followers on Instagram?
To get real and organic followers you must perform the following 10 actions:
1. Your profile must look amazing
Regardless of your type of business, the first step will always be to create an eye-catching profile and to do this you must consider different elements, such as:
Your username
To do this, you should choose a short, eye-catching name that is as similar as possible to the name of your brand, for example "@rockcontent", this will make it much easier to find than if you use one like "@blog1803_rock_content".
Also, look for something that represents your business, for example if your brand is called "Maca" and it is fashionable you could choose something like "@macamoda" so they can recognize you more easily.
Make your professional profile
To do this, add all the important information about your brand to your account description, such as: name, description or biography, contact information, location, website and blog .
Also add your logo to your profile picture; this will help position you in the minds of your audience and allow them to recognize you more easily.
2. Add featured stories with important information
This will help your followers always have relevant information within easy reach. For example, you can add your restaurant's menu, opening hours, or frequently asked questions (such as how to maintain a newly-inked tattoo) here.
3. Offer quality content
To get real followers on Instagram, it is essential that you offer quality content . This means that what you publish must add value to your followers, be useful for distributing information, clarifying doubts, solving a problem and/or entertaining them.
But not only this, you will also have to be consistent with your brand style, uploading high-quality images and videos.
Use the description to explain relevant aspects.
4. Be creative
Being creative is key to standing out on Instagram and any other social media platform, so avoid creating a profile that fits the mold and gets lost in the crowd – make it stand out as much as possible!
Also, get on trend and create content relevant to your audience based on what's in fashion. This will help you reach more people and make your brand look more human and accessible.
5. Set up a publishing schedule
Creating a calendar is key to achieving balance, avoiding posting too much and overwhelming your audience, or posting too little and causing them to forget about you.
So, to do it correctly you will need to consider:
Frequency and days of publication : It depends on your goals, followers, and the amount and type of content you generate (a daily news account is not the same as a makeup account).
Posting time : Test different times and see which one works best for you. Also consider checking Instagram statistics, where you can find data that will show you the hours when your audience uses the social network.
By having a publishing calendar, you are ensuring that your audience has the content they are expecting at the right time.
6. Add hashtags to your photos
Using this tool will give you more visibility, because the strategic use of hashtags will help more people see your posts and find your profile.
To do this, create a combination of 11 to 15 hashtags, both generic and specific to your niche, to position yourself in the market.
7. Interact with your followers
Respond to your audience's comments and direct messages by using emojis, responding to funny comments, questions, and pinning interesting ones. It's important to be social and for your audience to notice your interest in the contact.
8. Use other types of strategies to generate more interactions
This means finding strategies that make your followers interact more with your account. These can be:
Dynamic Stories: Remember that stories are usually more casual than the feed, so here you can ask what content they want to find in the future, submit something to a vote, ask for recommendations, do surveys, etc.
Contests: Another way is to create a quick and fun contest around your brand. For example, you can ask your followers to upload stories with specific features and the one with the most likes wins one of your products or services.
Incentives : You can ask your followers to tag you when they open or use your product, and by doing so you can offer them a discount code or a gift on their next purchase.
Giveaways : Choose a prize with other similar brands and establish the dynamics and requirements to participate (share in stories, follow, etc.). With this, you are sure to get new followers, but remember that it is key that you offer something related to your brand, so you ensure that there will continue to be interest from participants in the future.
Live videos: These are ideal for interacting with your followers in real time. Answering questions, sharing news, demonstrations of use, etc.
9. Share relevant content through IGTV and reels
In addition to the above, you can also increase your real followers by creating fun and interesting reels with current trends, and by adding videos to IGTV – the latter format is very useful for long videos (interviews, Q&A sessions, or for storing previously created live videos there).
10. Collaborate with influencers
To get real and relevant followers for you, you will need to look for influencers in your niche who offer useful information and are also an authority icon in the area.
Here you can offer them a product, let them try it and give their opinions by tagging you or mentioning you in a post.
However, keep in mind that they will probably ask you for money or some other benefit for the services offered.
If you want to become an Instagram expert, we have prepared some articles that may interest you:Discover the 15 best Instagram apps to improve your profile .
Discover 18 Instagram tricks that will improve your strategy on this social network .
Turn your Instagram into a lead generation machine with these 9 strategies .
Why you shouldn't buy followers or bots on Instagram?
Now, you may think that getting real, organic followers is a task that takes a long period of time and effort —the truth is, it is— and you decide to take the “easy way”: buying followers.
However, this desire often comes from the need to show them off on social media, which basically only serves that purpose, since it will be of no use to you to have thousands of followers if you are not going to have any interaction with them and much less will they purchase your product or service.
Also, other reasons why you shouldn't do it are:
You won't get engagement : While you can buy fake profiles with basic automated interactions, they won't deliver the engagement you need to boost your brand.
Your account will look questionable : There is an engagement rate for Instagram accounts that will depend on the number of followers they have. For example, for an account with 10 thousand followers the average rate is 4%. Have you ever seen an account with 150 thousand followers and 100 likes? Questionable, don't you think?
You may lose your account : Using bots is illegal and can lead to the loss of your account, as Instagram may recognize your account as fake and delete it.
You put your brand's credibility at risk : If your audience starts to suspect that you are buying bots and followers, they will start to ask themselves many questions and will probably become wary of doing business with you or not.