Therefore, some brands are understandably

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So, it’s clear that efforts to have more sustainable brands or products are important to consumers. But how can these efforts be translated into profit growth? You may also like Consumer Trend Report We analyze billions of consumer conversations about CPG brands. learn more The Power of Marketing Sustainability Efforts Interestingly, some brands are allegedly unable to meet sufficient consumer demand for sustainable products.



Therefore, some brands are understandably skeptical about investing in greener operational methods. But what does the fact show about incorporating ESG (environmental, social and corporate list of singapore fax number ) initiatives into corporate profitability? McKinsey set out to answer the question: Does implementing sustainability actually benefit a brand’s bottom line? It turns out that yes – they do.



Products that make ESG-related statements have seen an average cumulative growth of 28% over the past five years, compared to 20% for products that do not make such statements. As McKinsey puts it, “Creating such products has proven to be not only a moral imperative but also a sound business decision.